Publikation

Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z

Publikation, 2020

Outline

P. Brandtner, D. Freudenthaler-Mayrhofer - Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z - Proceedings of the XXXI ISPIM Innovation Conference, Virtual, Deutschland, 2020
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Forschungseinheiten

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