M. Gerschberger, R. Traxler - Benchmarking external product variety - International Journal of Logistics Systems and Management , Vol. 15, No. 2, 2013, pp. 129-142
High external variety is one of the main challenges to be faced within value networks. However, in practice
there is a notable failure to manage this increasingly high variety and to embed variety management
approaches in company structures. Therefore, the purpose of the paper is to present a benchmarking study of
external product variety in the Austrian agricultural sector. In addition, a longitudinal case study showing
the development of external variety in proportion to financial parameters in a specific company over the last
ten years is executed. Finally the paper gives an overview of existing and planned variety management
approaches in the company studied.