Person

FH-Prof. Priv.Doz. Dr. Jörg Kraigher-Krainer

Customer Value Management, Buyer Behavior, Environmental and Social Sustainability

Education

Karl Franzens Universität Graz, Habilitation in Betriebswirtschaftslehre, Privatdozent
Feb 2002 - Oct 2006
Karl Franzens Universität Graz, Betriebswirtschaftslehre und Psychologie, Dr.
Sep 1975 - Apr 1983

Professional career & activities

Grazer Wechselseitige Versicherung, CMO, strategic and operative Marketing
Sep 1996 - Jan 1999
BSG Graz, Manager, Communication
Jul 1986 - Jan 1999
Grazer Wechselseitige Versicherung, Director Communication and Market Research, Communication and Market Research
Sep 1983 - Aug 1995
Werbeagentur D&R Graz, Freelancer, Strategic Planner
May 1982 - Dec 1983
Nestle Germany, logistics, Trainee
Jul 1981 - Oct 1981
Austrian Army, Trainee, Market Researcher
Jul 1976 - Dec 1976

Research interests

  • Environmental and Social Sustainability
  • Customer Value Management
  • Buyer Behavior
2018
J. Kraigher-Krainer - Twilight of the Goods, 2018 more
2018
A. Zehetner, J. Kraigher-Krainer, D. Zehetner - Complement or Compensate? How do IQ and Job Experience Interackt with Emotional Intelligence in Marketing Exchanges? - Global Business Conference 2018 Proceedings, Dubrovnik, Croatia, 2018, pp. 256-266 more
2017
J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The hidden impact of word-of-mouth: A system dynamics approach - Marketing Science & Inspiration, Vol. 12, No. 3, 2017, pp. 17-26 more
2017
A. Zehetner, A. Zehetner - The Relationship between Emotional Intelligence and Negotiation Performance: Preliminary Findings of an Experimental Study with International Business Students. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 55-71 more
2017
J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 111-120 more
2015
M. Überwimmer, T. Gangl, M. Gaisch, R. Füreder, D. Humbarger, F. Bauinger, J. Hofstadler, J. Kraigher-Krainer, C. Stadlmann, P. Strach, A. Zehetner - Proceedings Cross-Cultural Business Conference 2015 - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 1-355 more
2015
J. Kraigher-Krainer - Does Money Spoil Our Character? - Trend, 2015, pp. 40-41 more
2014
M. Überwimmer, S. Wiesinger, M. Gaisch, T. Sumersberger, R. Füreder, J. Hofstadler, C. Stadlmann, A. Zehetner, F. Bauinger, J. Kraigher-Krainer - Proceedings of Cross-Cultural Business Conference 2014 - Proceedings of Cross-Cultural Business Conference 2014, Steyr, Austria, 2014, pp. 1-347 more
2014
J. Kraigher-Krainer - Güterdämmerung, 2014, pp. 1-450 more
2012
J. Kraigher-Krainer - Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making in Modelling Value (Editors: Herbert Jodlbauer, Jan Olhager, Richard J. Schonberger) - Springer, 2012, pp. 189-206 more
2012
J. Kraigher-Krainer - Scaling Consumers´ Purchase Involvement: A New Approach - Central European Business Review, Vol. 1, No. 1, 2012, pp. 14-19 more
2011
J. Kraigher-Krainer - Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making - Selected Papers of the 1st International Conference on Value Chain Management, Steyr, Austria, 2011, pp. 189-206 more
2011
A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour – a Qualitative Empirical Investigation in Austria - Selected Papers of the 1st International Conference on Value Chain Management, Steyr, Austria, 2011, pp. 207-229 more
2011
A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour - Proceedings - 1st International Conference on Value Chain Management Steyr 2011, Steyr, Austria, 2011, pp. 345-368 more
2010
J. Kraigher-Krainer, T. Peherstorfer - The Path from Happy Customers to Happy Societies and its Constraints - Proceedings Conference Day 2010, Steyr, Austria, 2010, pp. 131-141 more
2010
H. Jodlbauer, J. Arminger, C. Engelhardt-Nowitzki, J. Hofstadler, J. Kraigher-Krainer, H. Losbichler, S. Wiesinger - Editors of the Conference Proceedings - Proceedings Conference Day 2010, Steyr, Austria, 2010 more
2008
J. Kraigher-Krainer - Shopping as Joy and Shopping as Pain: Revising the Involvement Construct - Report, FH OÖ Fakultät Steyr, Austria, 2008, pp. 1-27 more
2007
J. Kraigher-Krainer - The ECID-Model - Deutscher Universitäts-Verlag, 2007, pp. 369 more
2006
J. Kraigher-Krainer - A Framework for Conceptualizing Purchase Emotions in Proceedings of the FH Science Day 2006, Vol. 2 - Shaker Verlag, 2006, pp. 3-21 more
2006
J. Kraigher-Krainer, H. P. Lierbmann - Can the Emotion Construct Help Understanding of Contemporary Phenomena in Knowledge Management? in Proceedings of the FH Science Day 2006, Vol. 2 - Shaker Verlag, 2006, pp. 22-34 more
2006
J. Kraigher-Krainer - Proceedings of the FH Science Day 2006 - Shaker Verlag, 2006, pp. 229 more
2005
J. Kraigher-Krainer, H. P. Lierbmann - Measuring Involvement - a Review - Report, Karl Franzens Universität Graz, Austria, 2005 more
2005
J. Kraigher-Krainer - The ECID Model - Habilitation Thesis, Karl Franzens Universität Graz, Austria, 2005 more
2005
J. Kraigher-Krainer - Multisensual Marketing - Report, FH Campus 02, Austria, 2005, pp. 9 more
2005
J. Kraigher-Krainer, H. P. Lierbmann - Signing Insurance Contracts as the Observed Phenomenon and the Involvement Construct as an Explanatory Approach - Report, Karl Franzens Universität Graz, Austria, 2005, pp. 1-50 more
2005
J. Kraigher-Krainer, H. P. Lierbmann - Perceived Risk as the Cognitive Antecedent of Involvement - Report, Karl Franzens Universität Graz, Austria, 2005, pp. 1-50 more
2005
J. Kraigher-Krainer, H. P. Lierbmann - The Affective and the Cognitive Aspect of the Involvement Construct - Report, Karl Franzens Universität Graz, Austria, 2005, pp. 1-50 more
2005
J. Kraigher-Krainer - Purchase Types and their Relation to the Involvement Construct - Report, Karl Franzens Universität Graz, Austria, 2005, pp. 1-50 more
2005
J. Kraigher-Krainer - Intrinsic and Extrinsic Motivation as the Affective Antecedent of the Involvement Construct - Report, Karl Franzens Universität Graz, Austria, 2005, pp. 1-50 more
2004
J. Kraigher-Krainer - Utilizing Networks - Business Month, Vol. 2004, No. 2, 2004, pp. 40 more
2004
J. Kraigher-Krainer - Marketing Communications - Report, FH Campus 02, Austria, 2004, pp. 3 more
2002
J. Kraigher-Krainer - The Role of Emotions in Knowledge and Innovation - Report, PROFACTOR, Austria, 2002, pp. 45-66 more
2001
T. Foscht, G. Essinger, J. Kraigher-Krainer - The Barriers to Purchasing in E-Commerce Environments: Findings from Austria - European Retail Digest, Vol. 1, No. 1, 2001, pp. 34-36 more
2000
J. Kraigher-Krainer - Purchase Types in Real and Virtual Markets in Käuferverhaltenstypen im Spannungsfeld realer und virtueller Marktplätze (Editors: T. Foscht, G. Jungwirth, P. Schnedlitz ), 2000, pp. 386-410 more
1999
J. Kraigher-Krainer - Advertising Concept of the Grazer Wechselseitige Versicherung - Advertising Research and Practice, Vol. 1999, No. 2, 1999, pp. 18-20 more
1995
J. Kraigher-Krainer - Communication Budget Optimization - Report, MCG, Austria, 1995, pp. 1-5 more
1982
J. Kraigher-Krainer - The Effectiveness of Football Sponsoring, 1982, pp. 100 more
2009