Person
Priv.-Doz. Mag. Wolfgang Jonas Weitzl PhD
Complaint Management, Relationship Marketing, Word-of-Mouth, Brand Management, Digital Marketing, Social Media Marketing
Education
University of Vienna, Business Administration, Private Lecturer
Nov 2014
- Jun 2020
University of Vienna, Management, Doctor of Philosophy
Nov 2009
- Oct 2014
University of Vienna, Business Administration, Master
Mar 2008
- Oct 2009
University of Vienna, Business Administration, Bachelor
Oct 2004
- May 2008
Professional career & activities
University of Applied Sciences Upper Austria, Campus Steyr, Professor of Digital Marketing
Sep 2020
- dato
Research interests
- Complaint Management
- Digital Marketing
- Social Media Marketing
- Brand Management
- Word-of-Mouth
- Relationship Marketing
2020
Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions, 2020
W. Weitzl, S. Einwiller - Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions - JOURNAL OF BUSINESS RESEARCH, 2020, pp. 740-753
more
2019
C. Hutzinger, W. Weitzl - Co-creation of online service recoveries and its effects on complaint bystanders - JOURNAL OF BUSINESS RESEARCH, 2019
more
2019
W. Weitzl, C. Hutzinger - Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction - COMPUTERS IN HUMAN BEHAVIOR, 2019, pp. 116-129
more
