Priv.-Doz. Mag. Wolfgang Jonas Weitzl PhD

Complaint Management, Relationship Marketing, Word-of-Mouth, Brand Management, Digital Marketing, Social Media Marketing


University of Vienna, Business Administration, Private Lecturer
Nov 2014 - Jun 2020
University of Vienna, Management, Doctor of Philosophy
Nov 2009 - Oct 2014
University of Vienna, Business Administration, Master
Mar 2008 - Oct 2009
University of Vienna, Business Administration, Bachelor
Oct 2004 - May 2008

Professional career & activities

University of Applied Sciences Upper Austria, Campus Steyr, Professor of Digital Marketing
Sep 2020 - dato

Research interests

  • Complaint Management
  • Digital Marketing
  • Social Media Marketing
  • Brand Management
  • Word-of-Mouth
  • Relationship Marketing
W. Weitzl, S. Einwiller - Profiling (un-)committed online complainants: Their characteristics and post-webcare reactions - JOURNAL OF BUSINESS RESEARCH, 2020, pp. 740-753 more
C. Hutzinger, W. Weitzl - Co-creation of online service recoveries and its effects on complaint bystanders - JOURNAL OF BUSINESS RESEARCH, 2019 more
W. Weitzl, C. Hutzinger - Rise and fall of complainants’ desires: The role of pre-failure brand commitment and online service recovery satisfaction - COMPUTERS IN HUMAN BEHAVIOR, 2019, pp. 116-129 more