Person

FH-Prof. Ing. Mag. Robert Füreder

Value based selling, Sales channels, Sales Management, Key Account Management, Strategy, B2B Marketing

Research interests

  • B2B Marketing
  • Value based selling
  • Strategy
  • Key Account Management
  • Sales channels
  • Sales Management
2018
A. Fratricová, M. Überwimmer, R. Füreder - Service innovation processes in SMEs in Upper Austria - Marketing Science & Inspiration, Vol. 13, No. 2, 2018, pp. 34-44 more
2018
A. Fratricová, M. Überwimmer, R. Füreder - Service Innovation Processes in SMEs in Upper Austria - Proceedings Cross-Cultural Business Conference 2018, Steyr, Austria, 2018, pp. 89-98 more
2017
M. Überwimmer, R. Füreder, C. Roitinger - Creating value for the customer with industrial services: Selling industrial services is not a matter of price - Marketing Science & Inspiration, Vol. 12, No. 3, 2017, pp. 2-16 more
2017
M. Überwimmer, R. Füreder - How much should good service cost? - Sales, 2017, pp. 32-35 more
2017
M. Überwimmer, R. Füreder, C. Roitinger - Creating Value for the Customer with Industrial Services: Selling Industrial Services is not a Matter of Price - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 97-110 more
2017
M. Überwimmer, M. Gaisch, R. Füreder, Y. Costa - Proccedings Cross-Cultural Business Conference 2017 - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 1-335 more
2016
M. Überwimmer, J. Tomovic, R. Füreder - Training concepts for industrial service staff in an intercultural context - Marketing Science & Inspiration, Vol. 11, No. 3, 2016, pp. 18-29 more
2016
M. Überwimmer, J. Tomovic, R. Füreder - Training concepts for industrial service staff in an intercultural context - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Austria, 2016, pp. 137-147 more
2015
S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian sales partner management in CEE countries - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 20-28 more
2015
S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian Sales Partner Management in CEE Countries - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 171-184 more
2015
M. Überwimmer, T. Gangl, M. Gaisch, R. Füreder, D. Humbarger, F. Bauinger, J. Hofstadler, J. Kraigher-Krainer, C. Stadlmann, P. Strach, A. Zehetner - Proceedings Cross-Cultural Business Conference 2015 - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 1-355 more
2015
M. Überwimmer, P. Strach, V. Visser, C. Stadlmann, R. Füreder - Paving the Road for Excellence in Industrial Services: Initial Findings from Upper Austria - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 9 more
2014
R. Füreder, Y. Maier, A. Yaramova - Value-based Pricing in Austrian Medium-sized Companies - Stragic Management, Vol. 19, No. 4, 2014 more
2014
M. Überwimmer, S. Wiesinger, M. Gaisch, T. Sumersberger, R. Füreder, J. Hofstadler, C. Stadlmann, A. Zehetner, F. Bauinger, J. Kraigher-Krainer - Proceedings of Cross-Cultural Business Conference 2014 - Proceedings of Cross-Cultural Business Conference 2014, Steyr, Austria, 2014, pp. 1-347 more
2013
R. Füreder, F. Farthofer - Different personality-types in the purchasing area and their impact on the sales department - Cross-Cultural Conference 2013, Steyr, Austria, 2013, pp. 43-50 more
2012
R. Füreder - Quality assurance through internal program evaluation - 7th International conference Quality Management in Higher Education , Iasi, Romania, 2012, pp. 273-281 more
2011
R. Füreder, M. Boxhofer - Basic Parameters in a Questionnaire Design Process to measure Factors of Innovation success - Proceedings of the MTC Conference 2011, Alexandropolis, Greece, 2011, pp. 137-140 more
2011
R. Füreder - Add value to your company through innovation. Success factors that have to be considered when implementing innovation - International Scientific Conference "Modern Problems of Enterprise Management: Theory and Practice", Khakiv, Ukraine, 2011, pp. 121-125 more
2010
R. Füreder, M. Boxhofer - Innovation in the Austrian Process Industry - Conference Day 2010, Steyr, Austria, 2010, pp. 85-90 more
2017
Due to the increasing global competition, the companies have to expand their innovative products and services offer in order to stay competitive.  Service innovation processes are in the focus of… more
2017
Business succession is an important issue for companies and policy makers in CE since it entails economic and social impacts. Every year many well-functioning SME close due to the inability of finding… more
2015
The project ServPrice has been induced due to numerous developments of service features and their market potential. In the area of skill-intensive services, sales, cultural specific marketing, systematic… more
2015
The project ServTrain has been initiated due to numerous developments in services and their market potential. In the area of ​​skill-intensive services, sales, cultural specific marketing, systematic… more