Person

Alexandra Fratrič BA

2018
A. Fratricová, M. Überwimmer, R. Füreder - Service innovation processes in SMEs in Upper Austria - Marketing Science & Inspiration, Vol. 13, No. 2, 2018, pp. 34-44 more
2018
A. Fratricová, M. Überwimmer, R. Füreder - Service Innovation Processes in SMEs in Upper Austria - Proceedings Cross-Cultural Business Conference 2018, Steyr, Austria, 2018, pp. 89-98 more
2014
S. Wiesinger, U. Reisenberger, D. Kubinger, A. Fratricová - Welcome to Upper Austria? Comparing Employers' and Inpatriates' Views on Inpatriation Management Measures - Cross-Cultural Business Conference 2014, Steyr, Austria, 2014, pp. 77-86 more
2017
Due to the increasing global competition, the companies have to expand their innovative products and services offer in order to stay competitive.  Service innovation processes are in the focus of… more