Person

FH-Prof. DI (FH) Dr. Markus Gerschberger

strategic Supply Chain Management, Supply Chain Design/SC-Strategy, Complex Networks, Value Networks, Network segmentation, Complexity in Value Networks, Supply Chain Resilience

Education

Wirtschaftsuniversität Wien, Doktoratsstudium der Sozial- und Wirtschaftswissenschaften, Dr. rer. soc. oec.
May 2009 - Jun 2012
FH OÖ Steyr, Produktion und Management, Dipl.-Ing. (FH)
Sep 2003 - Jun 2007

Professional career & activities

Upper Austria University of Applied Sciences, Professor for Supply Chain Management
Jan 2014 - dato
LOGISTIKUM, Research Project Manager "Adaptive Supply Chain"
Jan 2010 - dato
LOGISTIKUM, Research Project Manager - Adaptive Supply Chain
Oct 2009 - dato
Fachhochschule OÖ - Campus Steyr, Research Professor in Strategic SCM
Oct 2012 - Dec 2013
Logistikum, Research Associate, Research Associate
Sep 2007 - Feb 2010

Research interests

  • strategic Supply Chain Management
  • Supply Chain Resilience
  • Complex Networks
  • Value Networks, Network segmentation, Complexity in Value Networks
  • Supply Chain Design/SC-Strategy
2019
M. Herburger, M. Gerschberger - Coping with cyber incidents - a complex adaptive systems perspective on supply chain resilience - 14th European Research Seminar (ERS CSCMP) 2019, Warschau, Poland, 2019, pp. 1-18 more
2018
M. Plasch, Z. Zacharia, M. Gerschberger, M. Winter - The Development and Growth of a Physical Internet Consortium - 13th European Research Seminar (ERS CSCMP) 2018, Rotterdam, Netherlands, 2018 more
2018
A. Faraz, N. Sanders, Z. Zacharia, M. Gerschberger - Monitoring Type B Buyer-Supplier Relationships - INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 2018, pp. 1-15 more
2018
I. Manuj, M. Herburger, M. Gerschberger - Impact of Organizational Capabilities on Supply Chain Resilience: An Empirical Investigation - Proceedings of the 25th EurOMA conference, Budapest, Hungary, 2018, pp. 8 more
2018
M. Herburger, A. Omar, L. Mayr, M. Gerschberger - Barriers to managing cyber risks in supply chains - 13th European Research Seminar (ERS CSCMP) 2018, Rotterdam, Netherlands, 2018, pp. 18 more
2018
M. Winter, I. Manuj, M. Gerschberger, F. Staberhofer - Investigating the relationship between regional logistics infrastructure and regional GDP - Proceedings of the 25th EurOMA conference, Budapest, Hungary, 2018, pp. 1-10 more
2018
P. Freinberger, M. Gerschberger, F. Nilsson, L. Förster - Supply chain complexity management – an industry perspective - CSCMP 2018, Nashville, United States of America, 2018, pp. 5 more
2018
M. Gerschberger, I. Manuj, P. Freinberger - Steel Corp: Using Logistics Criteria to Segment Customers - Council of Supply Chain Management Professionals, Nashville, United States of America, 2018, pp. 1-16 more
2018
M. Winter, M. Gerschberger - PREDICTING THE STABILITY OF THE PURCHASE-TO-PAY PROCESS - CSCMP 2018, Nashville, United States of America, 2018 more
2017
M. Gerschberger, I. Manuj, P. Freinberger - Investigating supplier-induced complexity in supply chains - International Journal of Physical Distribution & Logistics Management, Vol. 47, No. 8, 2017, pp. 688-711 more
2017
M. Herburger, I. Manuj, M. Gerschberger - Investigating the links between supply, operations, and logistics resilience in supply chains - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 24 more
2017
M. Gerschberger, I. Manuj, P. Freinberger - Investigating the role of objective complexity and perceived complexity in supplier decision making - Proceedings of the 11th European Research Seminar (ERS), Barcelona, Spain, 2017 more
2017
M. Hinterplattner, M. Gerschberger, Z. Zacharia - Structural Review of Theories in Healthcare Supply Chain Management - 12th European Research Seminar (ERS CSCMP) 2017, Barcelona, Spain, 2017, pp. 1-18 more
2017
M. Herburger, M. Gerschberger, F. Staberhofer - The influence of centralization and decentralization on supply chain resilience - 29th NOFOMA Conference 2017 - Lund, Lund, Lund, Sweden, 2017, pp. 282-297 more
2017
M. Herburger, I. Manuj, M. Gerschberger - A Grounded Theory Approach to Understanding Supply, Operations and Logistics Resilience in Supply Chains - Proceedings of the IAUP Triennial Conference, Wien, Austria, 2017, pp. 65-66 more
2017
M. Plasch, Z. Zacharia, M. Gerschberger - Cooperative competitive strategies – Prevailing motives and company-specific factors for coopetition - EURAM 2017 Conference Proceedings, Glasgow, United Kingdom of Great Britain and Northern Ireland, 2017 more
2017
M. Plasch, Z. Zacharia, U. Mohan, M. Gerschberger - The Evolving Role of Coopetition within the Supply Chain - 12th European Research Seminar (ERS CSCMP) 2017, Barcelona, Spain, 2017 more
2017
M. Winter, M. Gerschberger, F. Staberhofer - SUSTAINABLE DEVELOPMENT OF LOGISTICAL INFRASTRUCTURE - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017 more
2017
M. Herburger, A. Omar, M. Gerschberger - Cyber risks in Supply Chains: An Overview - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 26 more
2017
M. Plasch, Z. Zacharia, M. Gerschberger, U. Mohan - Understanding the antecedents and outcomes of coopetition - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 28 more
2017
M. Winter, M. Gerschberger, F. Staberhofer - HOW TO MEASURE LOGISTICS PERFORMANCE OF REGIONS WITHIN A COUNTRY - ICLT 2017: Supply Chain 4.0: Challenges and Prospects, Bangkok, Thailand, 2017 more
2017
P. Freinberger, I. Manuj, M. Gerschberger - Developing a theoretical model of good versus bad complexity in supply chains - Proceedings of the 24th EurOMA conference, Edinburgh, United Kingdom of Great Britain and Northern Ireland, 2017, pp. 1-7 more
2017
P. Freinberger, I. Manuj, M. Gerschberger - Theoretical and measurement models of supply chain complexity - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 1-6 more
2017
P. Freinberger, I. Manuj, M. Gerschberger - Developing a comprehensive scale to measure objective and effective supply chain complexity - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 5 more
2017
M. Hinterplattner, M. Gerschberger - Network Analysis in Healthcare Systems - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, United States of America, 2017, pp. 1-13 more
2016
M. Hinterplattner, M. Gerschberger, F. Staberhofer - Supply Chain Management in Hospitals - Journal of Marketing Development and Competitiveness, Vol. 10, No. 2, 2016, pp. 54-67 more
2016
O. Willner, D. Powell, M. Gerschberger, P. Schönsleben - Exploring the Archetypes of Engineer-to-order: An Empirical Analysis - INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, Vol. 36, No. 3, 2016, pp. 242-264 more
2016
E. Lengauer, M. Gerschberger, F. Staberhofer - E-Commerce a game changer of transport systems? - Innovative Operations in an Information and Analytics Driven Economy, Orlando, United States of America, 2016, pp. 207 more
2016
M. Herburger, M. Gerschberger, F. Staberhofer - Supply Chain Visibility - key requirements of a successful supply forecast - Interactions, Trondheim, Norway, 2016, pp. 10 more
2016
A. Faraz, Z. Zacharia, M. Gerschberger, H. Treiblmaier - Are the strategic buyer-supplier relationships in your supply chain under control? - CSCMP, Florida, United States of America, 2016 more
2016
M. Herburger, I. Manuj, M. Gerschberger - A Grounded Theory Approach to understanding Supply, Operations, and Logistics Resiliency in Supply Chains - The 16th International Research Seminar on Supply Chain Risk Management (ISCRiM), Steyr, Austria, 2016, pp. 4-7 more
2016
A. Faraz, Z. Zacharia, M. Gerschberger - Make Sure You Understood Your Strategic Partner in Your Buyer-Supplier Relationship - 2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Bali, Indonesia, 2016 more
2016
M. Herburger, M. Gerschberger - Supply Chain Resilience - shape it actively - Further Training in Logistics and Supply Chain Management, 2016, pp. 26-30 more
2016
I. Manuj, P. Freinberger, M. Gerschberger, D. Ojha - Developing and testing theoretical and measurement models of supply chain complexity - Interactions, Trondheim, Norway, 2016, pp. 1-8 more
2016
M. Hinterplattner, M. Gerschberger, F. Staberhofer - Sustainable Healthcare Supply Chain Management - The Seventh POMS-HK International Conference, Macau, Macao Special Administrative Region of China, 2016 more
2016
P. Freinberger, I. Manuj, M. Gerschberger - Development of theoretical and measurement models of supply chain complexity - The 16th International Research Seminar on Supply Chain Risk Management (ISCRiM), Steyr, Austria, 2016, pp. 1-3 more
2015
M. Gerschberger, H. Treiblmaier, B. Montreuil - More than Commerce: Harnessing the Power of the Physical Internet to Create Resilient Regions - Proceedings of the Second Physical Internet Conference, Paris, France, 2015 more
2015
A. Yazdanparast Ardestani, I. Manuj, M. Plasch, M. Gerschberger, D. Freudenthaler-Mayrhofer - Comparing service, product, and process innovations: insights from a European supply chain network - Comparing service, product, and process innovations: insights from a European supply chain network, Copenhagen,… more
2015
M. Gerschberger, H. Treiblmaier - Resiliente Supply Chains - was hilft wirklich? - VNL Review, 2015, pp. 28-29 more
2015
M. Hinterplattner, M. Gerschberger, F. Staberhofer - Supply Chain Management in Hospitals - International Trade, Supply Chains, and Emerging Markets, Savannah, United States of America, 2015, pp. 38-66 more
2015
M. Gerschberger, M. Plasch, T. Farris - Supply Chain Alignment and Segmentation Directed by Customer Logistics Requirements - Academy of International Business, Southeast USA Chapter, Savannah, United States of America, 2015 more
2015
I. Ehrenhuber, H. Treiblmaier, C. Nowitzki, M. Gerschberger - Toward a Framework for Supply Chain Resilience - International Journal of Supply Chain and Operations Resilience, Vol. 1, No. 4, 2015, pp. 339-350 more
2014
I. Ehrenhuber, M. Gerschberger, C. Engelhardt-Nowitzki, H. Treiblmaier - Supply Chain Resilience: Capabilities, Enablers and Objectives - Proceedings FFH 2014, Kufstein, Austria, 2014, pp. 456-457 more
2014
I. Manuj, M. Gerschberger - Using Academic Cases to Improve Communication and Collaboration Skills of Students: Demonstrating an Approach Using a Case On Supply Chain Complexity - Proceedings of the International Conference on 21st Century Education, Dubai, Austria, 2014, pp. 1-4 more
2014
I. Ehrenhuber, H. Treiblmaier, C. Engelhardt-Nowitzki, M. Gerschberger - Toward a framework for supply chain resilience - International Journal of Supply Chain and Operations Resilience, Vol. 1, No. 1, 2014, pp. 1-12 more
2014
M. Gerschberger, I. Manuj - Investigating the Links between Supply, Operations, and Logistics Resiliency in Supply Chains - The 14th International Research Seminar on Supply Chain Risk Management (ISCRiM), Dortmund, Germany, 2014, pp. 1-2 more
2014
F. Friemann, M. Gerschberger, K. Reitner, P. Schönsleben - SCM trends and challenges – Implications from a cross-industry analysis - Proceedings of the 2016 IEEE International Conference on Industrial Engineering and Engineering Management, Selangor, Malaysia, 2014 more
2014
T. Rablbauer, M. Gerschberger, H. Treiblmaier - The Impact of Supply Chain Management Integration on Financial Performance - UTTC International Journal of Business and Economics, Vol. 6, No. 1, 2014, pp. 91-103 more
2014
I. Manuj, M. Gerschberger - Developing and Testing Theoretical and Measurement Models of Supplier Complexity - Operations Management in an Innovation Economy - Proceedings of the 21 Euroma Conference, Palermo, Italy, 2014, pp. 1-10 more
2014
M. Gerschberger, I. Manuj - Measurement models of supplier complexity - Civilisation at the Crossroads: Response and Responsibility of the Systems Sciences, Wien, Austria, 2014, pp. 592-595 more
2014
T. Böhme, B. Rylands, K. Reitner, M. Gerschberger, J. Fan, A. Ordigoni - Supply chain integration in Australia: Benchmark comparisons with the UK automotive sector - Proceedings of the 12th ANZAM Operations, Supply Chain and Service Management Symposium, Auckland, New Zealand, 2014 more
2014
K. Reitner, M. Gerschberger, T. Böhme, B. Rylands - Lean principles in the printing industry - a success story? - Operations Management in an Innovation Economy - Proceedings of the 21 Euroma Conference, Palermo, Italy, 2014 more
2013
T. Rablbauer, M. Gerschberger - SCM understanding - Operations Management at the heart of recovery, Dublin, Ireland, 2013, pp. 1-9 more
2013
I. Ehrenhuber, M. Gerschberger, C. Engelhardt-Nowitzki - Resilience- capabilities and future directions in global supply networks - The 18th Annual Cambridge International Manufacturing Symposium, Cambridge, United Kingdom of Great Britain and Northern Ireland, 2013, pp. 17 more
2013
M. Gerschberger, R. Hohensinn - Supply Chain Configuration - Logistics & Sustainable Transport, Vol. 5, No. 1, 2013, pp. 123-137 more
2013
K. Venus, M. Gerschberger - Forecasting and its Effect on Performance Indicators - Global Logistics and SCM for Durability, Regiliency and Effectiveness, Tokyo, Japan, 2013, pp. 341-346 more
2013
D. Freudenthaler, M. Gerschberger, G. Schönwetter - Demand Planning under Volatile Conditions - Global Logistics and SCM for Durability, Regiliency and Effectiveness, Tokyo, Japan, 2013, pp. 231-238 more
2013
M. Gerschberger, R. Hohensinn - Supply Chain Complexity - A view from different perspectives - Proceedings of the POM 2013 - Twenty Fourth Annual Conference, Denver, United States of America, 2013, pp. 1-7 more
2013
M. Gerschberger, R. Traxler - Benchmarking external product variety - International Journal of Logistics Systems and Management , Vol. 15, No. 2, 2013, pp. 129-142 more
2012
M. Gerschberger, C. Engelhardt-Nowitzki, S. Kummer, F. Staberhofer - A model to determine complexity in supply networks - Journal of Manufacturing Technology Management, Vol. 23, No. 8, 2012, pp. 1015-1037 more
2012
R. Kohlberger, M. Gerschberger - External Product Variety in Value Networks - International Conference on Industrial Logistics (ICIL 2012), Zadar, Kroatien, Austria, 2012, pp. 70-77 more
2012
R. Traxler, M. Gerschberger, R. Kohlberger, R. Hohensinn - Adaptive demand planning in a volatile business environment - Economics Business and Marketing Management, Singapore, Singapore, 2012, pp. 1-5 more
2012
R. Kohlberger, C. Engelhardt-Nowitzki, M. Gerschberger - Supply Chain Strategy - Economics Business and Marketing Management, Singapore, Singapore, 2012, pp. 29-39 more
2012
M. Gerschberger, F. Staberhofer - Supply Network Complexity - case based identification of critical partners - PANAM 2012, Santiago de Chile, Chile, 2012, pp. 1-15 more
2012
M. Gerschberger, F. Staberhofer - Complexity Measurement in Supply Chains - Proceedings of the 4th World P&OM Conference and 19th International Annual EurOMA Conference 2012, Amsterdam, Netherlands, 2012, pp. 132-142 more
2012
R. Traxler, M. Gerschberger, C. Engelhardt-Nowitzki, R. Hohensinn - Logistische Leitplanken – Über Materialflussberwertung zur Sollprozessgestaltung - wiwi-Journal, 2012, pp. 1-5 more
2012
M. Gerschberger - Complexity in Supply Networks - Phd Thesis, Wirtschaftsuniversität Wien, Austria, 2012, pp. 1-245 more
2011
C. Engelhardt-Nowitzki, M. Gerschberger, F. Staberhofer - Value network analysis and configuration within turbulent environments using simple vector-based modeling approaches - Proceedings of Business and Information, Thailand, Thailand, 2011 more
2011
M. Gerschberger, F. Staberhofer, C. Engelhardt-Nowitzki - Complexity Parameters in Supply Networks - Sustainable Logistics and SCM Systems in the Resilient Market, Kaohsiung, China, 2011, pp. 34-47 more
2011
R. Kohlberger, M. Gerschberger, C. Engelhardt-Nowitzki - Variety in Supply Networks - Sustainable Logistics and SCM Systems in the Resilient Market, Kaohsiung, China, 2011, pp. 191-203 more
2011
R. Traxler, M. Gerschberger, R. Kohlberger, C. Engelhardt-Nowitzki - Logistical Crash Barriers - Sustainable Logistics and SCM Systems in the Resilient Market, Kaohsiung, China, 2011, pp. 339-350 more
2011
T. Wallner, M. Gerschberger - The identification of critical supply network segments in theory and practice - Exploring Interfaces, University of Cambridge, United Kingdom of Great Britain and Northern Ireland, 2011, pp. 10 more
2011
C. Engelhardt-Nowitzki, M. Gerschberger, F. Staberhofer - Complexity in global value networks - Selected Papers of the 1st International Conference on Value Chain Management, Steyr, Austria, 2011, pp. 233-255 more
2011
R. Kohlberger, C. Engelhardt-Nowitzki, M. Gerschberger - Supply Chain Strategy in Research initiative AGTIL 2011 (Editors: C. Engelhardt-Nowitzki, R. Kohlberger, R. Traxler) - Shaker Verlag, 2011, pp. 65-79 more
2011
R. Kohlberger, R. Traxler, M. Gerschberger, R. Hohensinn - Adaptive Planning under volatile conditions in Research initiative AGTIL 2011 (Editors: C. Engelhardt-Nowitzki, R. Kohlberger, R. Traxler) - Shaker Verlag, 2011, pp. 43-50 more
2011
M. Gerschberger, F. Staberhofer, R. Hohensinn - Complexity in Global Supply Networks - Proceedings of the 3rd ICLT conference, Male, Maldives, 2011, pp. 42-54 more
2011
R. Kohlberger, M. Gerschberger, F. Staberhofer - Logistical Crash Barriers - Proceedings of the 3rd ICLT conference, Male, Maldives, 2011, pp. 47-57 more
2011
R. Traxler, M. Gerschberger, R. Kohlberger, C. Engelhardt-Nowitzki - Logistical Crash Barriers - An alternative method to identify critical products - International Journal of Logistics and SCM Systems, Vol. 5, No. 1, 2011, pp. 43-49 more
2010
M. Gerschberger, C. Engelhardt-Nowitzki, I. Ehrenhuber - Complexity in volatile supply networks - International Symposium on Logistics - ISL 2010, Kuala Lumpur, Malaysia, 2010, pp. 496-504 more
2010
M. Gerschberger, C. Engelhardt-Nowitzki, F. Staberhofer, I. Ehrenhuber - Analyzing value networks - Managing Operations in Service Economies, Porto, Portugal, 2010, pp. 111-120 more
2010
M. Gerschberger, C. Söser, F. Staberhofer - SUPPLY CHAIN INTEGRATION AND ADAPTABILITY - Logistics and Sustainability, Rio de Janeiro, Brazil, 2010, pp. 111-124 more
2010
C. Söser, M. Gerschberger, F. Roithmayr - SUPPLY CHAIN INTEGRATION AND PERFORMANCE – AMERICAN, EUROPEAN AND ASIAN COMPANIES - Logistics and Sustainability, Rio de Janeiro, Brazil, 2010, pp. 141-152 more
2010
M. Gerschberger, R. Kohlberger, R. Traxler - Evaluation of material flows in Forschungsbeiträge zur Logistik (Editors: F. Staberhofer, C. Engelhardt-Nowitzki) - Shaker Verlag, 2010, pp. 15-26 more
2010
M. Gerschberger - Complexity in Company Networks in Forschungsbeiträge zur Logistik (Editors: F. Staberhofer, C. Engelhardt-Nowitzki) - Shaker Verlag, 2010, pp. 1-7 more
2010
M. Gerschberger, S. Weber B.A., C. Engelhardt-Nowitzki - Potentiale von softwaregestützten Produktkonfiguratoren zur Steigerung der Anpassungsfähigkeit von Unternehmen in Forschungsbeiträge zur Logistik (Editors: F. Staberhofer, C. Engelhardt-Nowitzki) - Shaker Verlag, 2010, pp. 205-221 more
2010
R. Kohlberger, M. Gerschberger, R. Traxler - Bewertung von Materialflüssen - Identifikation & Anwendung logistischer Leitplanken - Logistics Network, 2010, pp. 16-19 more
2010
I. Ehrenhuber, C. Engelhardt-Nowitzki, M. Gerschberger - Supply Chain Balancing - Logistics Network, 2010, pp. 34-36 more
2009
C. Söser, M. Gerschberger, F. Staberhofer - Supply Chain Scenario Evaluator - Proceedings - The 21st Annual Nofoma Conference, Jönköping, Sweden, 2009, pp. 818-836 more
2009
C. Söser, M. Gerschberger, C. Engelhardt-Nowitzki - Supply Chain Integration and Adaptability - Innovative Management in Global Logistics and Transport, Chiang Mai, Thailand, 2009, pp. 66-76 more
2009
C. Söser, M. Gerschberger, C. Engelhardt-Nowitzki - Supply Chain Integration Improves Performance - Proceedings of the 14th Asia Pacific Management Conference, Surabaya, Indonesia, 2009, pp. 1-24 more
2009
M. Gerschberger - Cause-Effect Relationships in Supply Chains in Austrian Economy - 17th International Input-Output Conference, Sao Paulo, Brazil, 2009, pp. 30-32 more
2009
M. Gerschberger, C. Söser, F. Staberhofer - Complexity in global value networks - Configuring manufacturing value chains: responding to an uncertain world, Cambridge, United Kingdom of Great Britain and Northern Ireland, 2009, pp. 142-150 more
2008
M. Gerschberger, S. Atteneder - The Build-up Curve - FACTORY, Vol. 9, No. 9, 2008, pp. 90 more
2008
M. Gerschberger, S. Atteneder, F. Staberhofer - Approach for a Network and Supply Chain Evaluation Model - Proceedings of the International Conference on ISSUES AND CHALLENGES IN SUPPLY CHAIN MANAGEMENT, Varanasi, India, 2008, pp. 138-144 more
2008
M. Gerschberger, F. Staberhofer - Supply Chain Diagnostics - SOLE – The International Society of Logistics 43rd Annual International Logistics Conference and Exhibition, Orlando, United States of America, 2008, pp. 10 more
2008
S. Atteneder, M. Gerschberger, F. Staberhofer - Network Analysis on the Basis of the Build-up Curve - Logistics in a Flat World, Tel Aviv, Israel, 2008, pp. 15-22 more
2008
M. Gerschberger, F. Staberhofer - Supply Chain Innovation Directory - Managing Innovation in a Connected World, Singapore, Singapore, 2008, pp. 40-55 more
2008
M. Gerschberger, F. Staberhofer - A methodology to direct innovations successfully within a company network - Managing Innovation in a Connected World, Singapore, Singapore, 2008, pp. 40 more
2008
M. Gerschberger, F. Staberhofer - Supply Chain Diagnostics - Logistics Spectrum, Vol. 42, No. 4, 2008, pp. 12-24 more
2008
S. Atteneder, M. Gerschberger - Designing the future - how? - VNL No. 8, 2008, pp. 13-14 more
2014
SCComplexity – Marie Curie The purpose of this research project is to investigate new business and supply chain models in order to help companies manage complex links for lower costs, better service,… more