Person

Dr. Daniela Freudenthaler-Mayrhofer

User-centred Innovation, New Value Creation & Supply Chain Innovation

Education

Johannes Kepler University Linz
Oct 2006 - Apr 2010
Johannes Kepler University Linz
Oct 2001 - Apr 2006

Professional career & activities

LIMAK Austrian Business School, Department Lead Marketing and Programm Director MBA "Creative Process Leadership"
Dec 2008 - Dec 2012
Clusterland GmbH, Project Manager Network for Design and Media
Jan 2005 - Jul 2006
Johannes Kepler University Linz, Institute of Marketing, Associate Professor
Oct 2003 - Jul 2008

Research interests

  • User-centred Innovation
  • New Value Creation & Supply Chain Innovation
2019
D. Freudenthaler-Mayrhofer, P. Brandtner, P. Stark - Rethinking Innovation Teaching - The Innovation Week Format - Proceedings of the XXX ISPIM Innovation Conference, Florence, Italy, Italy, 2019, pp. 15 more
2019
A. Yazdanparast Ardestani, I. Manuj, M. Plasch, M. Gerschberger, D. Freudenthaler-Mayrhofer - Comparing service, product, and process innovations: insights from the internal supply chain network of a European steel manufacturing firm - International Journal of Innovation Management, 2019 more
2017
D. Freudenthaler-Mayrhofer, T. Sposato - Corporate Design Thinking - Springer Verlag, 2017, pp. 1-255 more
2015
A. Yazdanparast Ardestani, I. Manuj, M. Plasch, M. Gerschberger, D. Freudenthaler-Mayrhofer - Comparing service, product, and process innovations: insights from a European supply chain network - Comparing service, product, and process innovations: insights from a European supply chain network, Copenhagen,… more
2015
M. Plasch, D. Freudenthaler-Mayrhofer - A framework for supplier innovation: Implementing structures in purchasing for detecting and applying supplier innovation capabilities - Proceedings of the 27th NOFOMA Conference 2015, Molde, Norway, 2015 more
2015
M. Plasch, D. Freudenthaler-Mayrhofer - Consumer-centric structuring to identify key aspects in online food retail processing - Consumer-centric structuring to identify key aspects in online food retail processing, Budapest, Hungary, 2015 more
2013
D. Freudenthaler, M. Gerschberger, G. Schönwetter - Demand Planning under Volatile Conditions - Global Logistics and SCM for Durability, Regiliency and Effectiveness, Tokyo, Japan, 2013, pp. 231-238 more
2013
M. Kalt, D. Freudenthaler - Further Training in Logistics and Supply Chain Management - Further Training in Logistics and Supply Chain Management, 2013 more
2013
G. Schönwetter, D. Freudenthaler - Innovative approaches to better seize future's uncertainties in companies - Proceedings of the XXIV ISPIM Conference, Helsinki, Finland, 2013, pp. 15 more
2013
D. Freudenthaler - Product design for emerging markets, 2013, pp. 1-287 more
2010
D. Freudenthaler - Successful products, hidden champions: Design in Linz is invisible - FAIR: Journal of Arts and Aesthetics, Vol. 10, No. 3, 2010 more
2010
D. Freudenthaler - Product design for emerging markets - Phd Thesis, Johannes Kepler Universität Linz, Austria, 2010, pp. 1-300 more
2009
D. Freudenthaler - Design Theory - Design Jungle, 2009 more
2008
D. Freudenthaler-Mayrhofer - Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information into the Design Process - Academy of Marketing Science, Vancouver, Canada, 2008, pp. 79-83 more
2006
D. Freudenthaler - Study of Design Awareness of Upper Austrian Companies - Report, Clusterland GmbH, Austria, 2006, pp. 1-36 more