Person

FH-Prof. Dipl.-Des. Dr. Markus Kretschmer

design strategy, sustainable design, sustainable innovation, design

Research interests

  • design strategy, sustainable design, sustainable innovation, design
2016
N. Nylander, M. Kretschmer - Experience Travel Project – Creating a Better Service Experience for Public Transportation - Report, Lahti University of Applied Sciences, Finland, 2016, pp. 34-46 more
2016
N. Nylander, M. Gong, M. Kretschmer - Creativity Enabling for a Mixture Team by Design Thinking - Report, Lahti University of Applied Sciences, Finland, 2016, pp. 68-73 more
2015
M. Kretschmer, F. Seher - Designing the Zero Waste Experience - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 1-6 more
2015
M. Kretschmer, F. Seher - Conceptual Design of a Zero-Waste Customer Experience - Sustainable Innovation 2015, Towards Sustainable Product Design, Epsom, United Kingdom of Great Britain and Northern Ireland, 2015, pp. 147-153 more
2014
M. Kretschmer - Creativity for a New Era - Proceedings of NordDesign 2014 Conference, Helsinki, Finland, 2014, pp. 95-104 more
2013
M. Kretschmer - A Design Perspective on Sustainable Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 209-221 more
2013
M. Kretschmer, M. Moser - Success factors for the sustainable cooperation of companies with design agencies - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 263-265 more
2012
M. Kretschmer - Success Factor Sustainability and the Need for Action in Design - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012 more
2012
M. Kretschmer - Design for Sustainable Solutions: The Need for Action Beyond Green Design - Sustainable Innovation 2012, Resource Efficiency, Innovation and Lifestyles Towards Sustainable Product Design: 17th International Conference, Bonn, Germany, 2012, pp. 133-139 more
2012
M. Kretschmer - Establishing the Creative Sciences in Design Forward: Creative Strategies for Sustainable Change (Editors: H. Esslinger) - Arnoldsche Art Publishers, 2012, pp. 28-49 more
2011
K. Gaubinger, M. Kretschmer, F. Schweitzer - Sustainable Product Design in Investment Goods Markets - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
M. Kretschmer - Positive Climate Change by Design - Phd Thesis, Universität für angewandte Kunst Wien, Austria, 2011 more
2010
M. Kretschmer, K. Gaubinger, F. Schweitzer - Product design for capital goods: quantification of the benefits with the help of the direct benefit to the end customer - Design - Cost and Benefit, Dresden, Germany, 2010 more
2009
M. Kretschmer - Industrial Emotion: Emotional differentiation of investment goods through Industrial Design - Innovation through Design, Dresden, Germany, 2009 more