Melanie Schreiner BA MSc

former employee


Johannes Kepler University, Doctoral Program in Social and Economic Sciences, Doctor ( rer.soc.oec.)
Oct 2014 - dato
Johannes Kepler University Linz, University of Applied Sciences Upper Austria , Digital Business Management, Masters of Science in Digital Business Management (MSc)
Sep 2011 - Oct 2013
University of Applied Sciences Upper Austria, Electronic Business, BA
Sep 2007 - Jul 2010

Research interests

  • Content Management
  • advertising effectiveness of digital / online marketing
  • Social Network Marketing (SNM)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
M. Schreiner, T. Fischer, R. Riedl - Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda - Electronic Commerce Research, 2019 more
M. Schreiner, R. Riedl - Effect of Emotion on Content Engagement in Social Media Communication: A Short Review of Current Methods and a Call for Neurophysiological Methods - Proceedings of the NeuroIS Retreat 2018, Vienna, Austria, 2018 more
H. Kindermann, M. Schreiner - IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study - Proceedings of the Gmunden Retreat on NeuroIS 2017, Gmunden, Austria, Austria, 2017 more