Person

FH-Prof. Mag. Dr. Andreas Auinger

Business Models in the digital Economy, E-Commerce and Conversion Optimization, Web-Usability, Enterprise 2.0

Education

Johannes Kepler Universität Linz, Wirtschaftsinformatik, Dr.rer. soc. oec.
Mar 2000 - Oct 2003
Johannes Kepler Universität Linz, Wirtschaftsinformatik, Mag. rer.soc.oec.
Sep 1995 - Dec 1999
HLFS St. Florian, Landwirtschaft und ländliche Entwicklung, Matura
Sep 1989 - Jun 1994

Professional career & activities

Upper Austria University of Applied Sciences, Director of Study Course , Joint-Master Digital Business Management
Sep 2011 - dato
FH OÖ Studienbetriebs GmbH, Professor for Digital Economy, Teaching and Research at Study Couse for Marketing and electronic Business
Sep 2006 - dato
Österreichische Computer Gesellschaft, Membership Austrian Computer Society, Working Group AK-HCI-UE
Jan 2005 - dato
Johannes Kepler Universität Linz, MBA Study Courses "Knowledge Management" - Teacher, Teaching Activities "Web-Based Content Management and Enterprise 2.0"
Mar 2002 - dato
Upper Austria University of Applied Sciences, Vice-Dean, Vice-Dean School of Management
Sep 2012 - Sep 2015
FH OÖ Studienbetriebs GmbH, Vicedean for research and development, Strategic and substancial Maagement of Research and Development at School for Management
Sep 2007 - Dec 2009
Johannes Kepler Universität Linz, Assistant Professor, Teaching and research at the Department for Business Information Systems - Communications Engineering
Mar 2004 - Aug 2006
Johannes Kepler Universität Linz, Research Assistant, Teaching and research at the Department for Business Information Systems - Communications Engineering
Mar 2000 - Feb 2004
Johannes Kepler Universität LInz, Research Assistant, Research Project Work
Apr 1999 - Feb 2000

Research interests

  • E-Commerce and Conversion Optimization
  • Enterprise 2.0
  • Business Models in the digital Economy
  • Web-Usability
2019
M. Stieninger, A. Auinger, R. Riedl - Digitale Transformation im stationären Einzelhandel - Wirtschaftsinformatik & Management, 2019 more
2018
J. Vogel, A. Auinger, R. Riedl - Cardiovascular, Neurophysiological, and Biochemical Stress Indicators: A Short Review for Information Systems Researchers - Proceedings of the NeuroIS Retreat 2018, Vienna, Austria, 2018, pp. 259-273 more
2018
A. Auinger, R. Riedl - Blockchain and Trust: Refuting Some Widely-held Misconceptions - Thirty Ninth International Conference on Information Systems, San Francisco, Austria, 2018, pp. 1-9 more
2018
T. Fischer, A. Obermüller, A. Auinger, H. Kindermann, R. Riedl - Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment - HCI in Business, Government, and Organizations, Las Vegas, United States of America, 2018, pp. 285-302 more
2017
A. Auinger, J. Höller - Digital Business Management – ein gemeinsames Studium der Fachhochschule Oberösterreich und der Johannes Kepler Universität Linz - Diffusion in Higher Education, Wien, Austria, 2017, pp. 149-158 more
2017
W. Wetzlinger, A. Auinger, H. Kindermann, W. Schönberger - Acceptance of Personalization in Omnichannel Retailing - HCI in Business, Government and Organizations: Interacting with Information Systems, Vancouver, Canada, 2017, pp. 114-129 more
2016
P. Brandtner, A. Auinger, K. Gaubinger, M. Helfert - Evaluation of Design Artifacts – more than prototypes and case studies - Proceedings of Workshop on Practice-based Design and Innovation of Digital Artifacts, Dublin, Ireland, 2016, pp. 12 more
2016
A. Auinger, W. Wetzlinger, L. Schwarz - The Influence of Trust Building User Interface Elements of Web Shops on e-Trust - HCI in Business, Government, and Organizations: eCommerce and Innovation, Toronto, Canada, 2016, pp. 365-376 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Conducting focus group research in a design science project - Systems, Signs & Actions, Vol. 9, No. 1, 2015, pp. 26-55 more
2015
A. Auinger - Omnichannel-Strategy - Digital Business Manager, 2015, pp. 22-24 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Multi-Criteria Selection in Design Science Projects – A Procedure for Selecting Foresight Methods at the Front End of Innovation - Proceedings of Tenth International Conference on Design Science Research in Information Systems and Technology, Dublin,… more
2015
P. Brandtner, A. Auinger, K. Gaubinger, M. Rabl - Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 7 more
2014
G. Petz, M. Karpowicz, H. Fürschuß, A. Auinger, V. Stříteský, A. Holzinger - Computational approaches for mining user’s opinions on the Web 2.0 - INFORMATION PROCESSING & MANAGEMENT, Vol. 2014, No. 50, 2014, pp. 899-908 more
2014
D. Nedbal, M. Stieninger, A. Auinger - A Systematic Approach for Analysis Workshops in Enterprise 2.0 Projects - Procedia Technology, Troia, Portugal, 2014, pp. 897-905 more
2014
P. Brandtner, A. Auinger, M. Helfert - Principles of Human Computer Interaction in Crowdsourcing to Foster Motivation in the Context of Open Innovation - Human-Computer Interaction. Applications and Services. HCII 2014. LNCS 8512, Heraklion, Crete, Greece, 2014, pp. 585-596 more
2014
P. Brandtner, K. Gaubinger, A. Auinger, M. Helfert, M. Rabl - Dealing with Uncertainty in Innovation Management - Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society (June 2014), Dublin, Ireland, 2014, pp. 13 more
2014
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Applicability of Focus Groups in a Design Science Project - Electronic proceedings ADWI - 2014, Friedrichshafen, Germany, 2014, pp. 12 more
2014
A. Auinger, P. Brandtner, T. Fischer, M. Helfert, K. Gaubinger - Innovation Management Support Tools – a Comparative Analysis Focusing on Open Innovation. - Proceedings of Academy of World Business, Marketing & Management Development Conference, Dubai, United Arab Emirates, 2014, pp. 12 more
2014
W. Wetzlinger, D. Nedbal, A. Auinger, C. Grossauer, C. Holzmann, F. Lettner - Mobile Usability Testing Requirements and their Implementation in the Automation Engineering Industry - Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2014), Kaohsiung,… more
2014
W. Wetzlinger, A. Auinger, M. Dörflinger - Comparing Effectiveness, Efficiency, Ease of Use, Usability and User Experience When Using Tablets and Laptops - Human-Computer Interaction. Applications and Services. HCII 2014. LNCS 8512, Heraklion, Crete, Greece, 2014, pp. 402-412 more
2013
D. Nedbal, A. Auinger, A. Hochmeier - Addressing Transparency, Communication and Participation in Enterprise 2.0 Projects - Procedia Technology, Lissabon, Portugal, 2013, pp. 676-686 more
2013
G. Petz, M. Karpowicz, H. Fürschuß, A. Auinger, V. Stříteský, A. Holzinger - Opinion Mining on the Web 2.0 - Characteristics of User Generated Content and Their Impacts - Human-Computer Interaction and Knowledge Discovery in Complex, Unstructured, Big Data, Maribor, Slovenia, Slovenia, 2013, pp.… more
2013
D. Nedbal, P. Brandtner, A. Auinger, M. Erskine - The Critical Mass in Collaborative Digital Business Ecosystems for Innovation - 7th IEEE International Conference on Digital Ecosystems and Technologies (DEST), Stanford, United States of America, 2013, pp. 96-101 more
2013
D. Nedbal, A. Auinger, P. Brandtner - Standortübergreifende kooperative Innovationsnetzwerke: Wissenschaftliche Methodik und Umsetzung in der Praxis - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 207-213 more
2013
A. Auinger, D. Nedbal, A. Hochmeier - An Enterprise 2.0 Project Management Approach to Facilitate Participation, Transparency, and Communication - International Journal of Information Systems and Project Management, Vol. 1, No. 2, 2013, pp. 43-60 more
2013
R. Riedl, H. Kindermann, A. Auinger, A. Javor - Computer Breakdown as a Stress Factor during Task Completion under Time Pressure: Identifying Gender Differences Based on Skin Conductance - Advances in Human Computer Interaction, Vol. 2013, No. 1, 2013, pp. 1-8 more
2012
A. Holzinger, C. Stocker, A. Auinger, M. Bruschi, H. Silva, H. Gabmboa, A. Fred - On Applying Approximate Entropy to ECG Signals for Knowledge Discovery on the Example of Big Sensor Data - Active Media Technology, Macau, China, 2012, pp. 646-657 more
2012
G. Petz, M. Karpowicz, H. Fürschuß, A. Auinger, S. M. Winkler, S. Schaller, A. Holzinger - On Text Preprocessing for Opinion Mining Outside of Laboratory Environments - Active Media Technology, Macau, China, 2012, pp. 618-629 more
2012
D. Nedbal, A. Auinger, A. Hochmeier, A. Holzinger - A Systematic Success Factor Analysis in the Context of Enterprise 2.0: Results of an Exploratory Analysis comprising Digital Immigrants and Digital Natives - E-Commerce and Web Technologies, 13th International Conference, EC-Web 2012, Vienna, Austria,… more
2012
R. Riedl, H. Kindermann, A. Auinger, A. Javor - Technostress from a neurobiological perspective: System breakdown increases the stress hormone cortisol in computer users. - Business & Information Systems Engineering, Vol. 4, No. 2, 2012, pp. 61-69 more
2012
R. Riedl, H. Kindermann, A. Auinger, A. Javor - Technostress from a neurobiological perspective: System breakdown increases the stress hormone cortisol in computer users - WIRTSCHAFTSINFORMATIK, Vol. 54, No. 2, 2012, pp. 59-68 more
2012
A. Auinger, P. Brandtner, A. Holzinger, P. Großdeßner - Search Engine Optimization meets E-Business - Proceedings of DCNET/ICE-B/OPTICS 2012, Rome, Italy, 2012, pp. 237-250 more
2012
A. Auinger, D. Nedbal, H. Kirchberger - Einführung des Intranet T2.0 bei der Teufelberger GmbH in Web 2.0 und Social Media in der Unternehmenspraxis: Grundlagen, Anwendungen und Methoden mit zahlreichen Fallstudien (Contributions to Book: Part/Chapter/Section 8), (Editors: A. Back, N. Gronau, K. Tochtermann)… more
2012
A. Auinger, D. Nedbal, H. Kirchberger, P. Brandtner - Teufelberger Intranet T2.0: Einführung und Umsetzung - Technical Report, Teufelberger GmbH, Austria, 2012, pp. 49 more
2012
D. Nedbal, A. Auinger, W. Wöss - Business-to-Business-Integration in Wertschöpfungsnetzwerken - HMD - Praxis der Wirtschaftsinformatik, Vol. 49, No. 285, 2012, pp. 63-72 more
2011
R. Riedl, H. Kindermann, A. Auinger, A. Javor - Understanding technostress: System breakdown increases stress hormone cortisol in computer users - Proceedings of the Gmunden Retreat on NeuroIS 2011, Gmunden, Austria, 2011 more
2011
A. Auinger, A. Hochmeier, D. Nedbal - Cross-Organizational Enterprise 2.0 Projects as a Door Opener for Open Ecosystems - Proceedings of the International InCo Conference 2011, Ljubljana, Slovenia, 2011 more
2011
A. Auinger, D. Nedbal, A. Hochmeier, A. Holzinger - User-Centric Usability Evaluation For Enterprise 2.0 Platforms: A complementary multi-method approach - Proceedings of the International Conference on e-Business (ICE-B 2011), Sevilla, Spain, 2011, pp. 119-124 more
2011
A. Auinger, A. Hochmeier, D. Nedbal - An Approach For Implementing Enterprise 2.0 Platforms: Methodology And Selected Results Of Pilot Projects - Proceedings of the IADIS International Conference on Information Systems 2011 (IS 2011), Avila, Spain, 2011, pp. 179-185 more
2011
A. Auinger, A. Hochmeier, D. Nedbal - Organization-driven Approach for Enterprise 2.0 Projects - Proceedings of the fifth Research Forum of the Austrian University of Applied Sciences, Wien (Favoriten), Austria, 2011, pp. 136-139 more
2011
A. Holzinger, G. Searle, A. Auinger, M. Ziefle - Informatics as Semiotics Engineering: Lessons Learned from Design, Development and Evaluation of Ambient Assisted Living Applications for Elderly People - SCSM 2016: Social Computing and Social Media, Orlando, United States of America, 2011, pp. 1-10 more
2011
A. Auinger, A. Holzinger, H. Kindermann, A. Aistleithner - Conformity with User Expectations on the Web - SCSM 2016: Social Computing and Social Media, Orlando, United States of America, 2011, pp. 1-10 more
2011
D. Nedbal, W. Wetzlinger, A. Auinger, G. Wagner - Sustainable IS Initialization Through Outsourcing: A Theory-Based Approach - Proceedings of the 17th Americas Conference on Information Systems (AMCIS 2011 Proceedings), Detroit, United States of America, 2011, pp. 1-10 more
2010
A. Auinger, M. Lechner, D. Nedbal - Supply Chain Information Management using Enterprise 2.0: Analysis and Software Architecture - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 91-97 more
2010
H. Kindermann, A. Auinger - The Impact of New Media - BOD Verlag, 2010, pp. 1-300 more
2010
D. Nedbal, A. Auinger - Framework zur Steigerung der Energieeffizienz durch unternehmensübergreifende B2B Integrationen in Energyefficient Mobility - Shaker Verlag, 2010, pp. 92-104 more
2010
D. Nedbal, A. Auinger - Effective Supply Chain Information Management in Supply Networks using Enterprise 2.0 in Forschungsbeiträge zur Logistik (Editors: F. Staberhofer, C. Engelhardt-Nowitzki) - Shaker Verlag, 2010, pp. 169-180 more
2010
A. Auinger, A. Aistleithner - Conformity with User Expectations as Design Criteria on the Web - i-com Magazine for interactive and cooperative Media, Vol. 9, No. 3, 2010, pp. 4 more
2009
A. Auinger, D. Nedbal, M. Ebner, A. Holzinger - Mixing Content and Endless Collaboration - MashUps: Towards Future Personal Learning Environments - Proceedings of HCI International 2009; Springer Lecture Notes in Computer Science, San Diego, United States of America, 2009, pp. 14-23 more
2009
A. Auinger, D. Nedbal, W. Wöss - A Holistic Approach for B2B Integration at Different Conceptual Levels - Proceedings of the 2009 International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government (EEE'09), Las Vegas, United States of America, 2009, pp. 179-185 more
2009
A. Auinger, H. Konnerth, D. Nedbal, W. Wetzlinger - Enterprise Mashups for Collaborative E-Learning Environments - Proceedings of Interactive Computer-Aided Learning 2009, Villach, Austria, 2009, pp. 1063-1068 more
2008
A. Auinger, D. Nedbal - GuideBIS - Guidance Model for Business Integration Solutions - VNL No. 8, 2008, pp. 15 more
2008
A. Auinger, D. Nedbal - Towards a Guidance Model for Business Integration Solutions - Proceedings of the International Joint Conference on e-Commerce, e-Administration, e-Society and e-Education, Bangkok, Thailand, 2008, pp. 15 more
2008
A. Auinger, H. Konnerth, D. Nedbal - Potential of Web-Mashups for Marketing 2.0 - Proceedings FH Science Day 2008, Linz, Austria, 2008, pp. 436-445 more
2008
W. Wetzlinger, A. Auinger, C. Stary - Ad-hoc Composition of Distributed Learning Objects using Active XML - International Journal of Emerging Technologies in Learning , Vol. 3, No. 3, 2008, pp. 33-39 more
2008
A. Auinger, M. Fischer - Mining consumers’ opinions on the web - FH Science Day 2008, Linz, Linz, Austria, 2008, pp. 410-419 more
2007
A. Auinger, D. Nedbal - GuideBIS - Guidance Model for Business Integration Solutions - Proceedings of the IADIS International Conference on e-Commerce 2007 (EC2007), Algarve, Portugal, 2007, pp. 271-275 more
2007
A. Auinger, C. Stary, J. D. Hallewell Haslwanter, F. Auinger, C. Derndorfer - Content Production for E-Learning in Engineering - International Journal of Emerging Technologies in Learning, Vol. 2, No. 2, 2007, pp. 8 more
2007
A. Auinger, J. D. Hallewell Haslwanter, C. Stary, F. Auinger, C. Derndorfer - ELIE: Content Production for E-Learning in Engineering - Proceedings of the International Conference on Interactive Mobile and Computer Aided Learning, Amman, Jordanien, Jordan, 2007, pp. 10 more
2007
A. Auinger, C. Stary - Ubiquitous Access to Learning Material in Engineering. - Proceedings of the HCI International 2007, Peking, China, 2007, pp. 481-490 more
2007
A. Auinger, C. Stary - Ubiquitous Access to Learning Material in Engineering - Proceedings of HCI International 2007; Springer Lecture Notes in Computer Science, Beijing, Austria, 2007, pp. 481-490 more
2006
S. Oppl, C. Stary, A. Auinger - Towards Tangible Work Modeling - Proceedings Human & Computer 2006, Gelsenkirchen, Germany, 2006, pp. 6 more
2005
R. Ashour, A. Auinger, C. Stary - Self Organisation of Learning Processes in Web-Based Learning Environments - Proceedings DeLFI 2005, Rostock, Germany, 2005, pp. 447-458 more
2005
A. Auinger, C. Stary - Didactically guided Knowledge Transfer. Interactive Informationspaces on the Web. - Deutscher Universitäts-Verlag, 2005 more
2005
A. Auinger, C. Stary - Navigation Design for Mobile Access to Knowledge-Transfer Platforms - Proceedings of Human Computer Interaction International 2005, Las Vegas, United States of America, 2005, pp. 10 more
2005
A. Auinger, C. Stary - Effective Content-Production for Self-Directed, polymorph Knowledge Transfer - Proceedings of the 7fh International Conference of Business Information Systems, Bamberg, Germany, 2005, pp. 921-940 more
2004
A. Auinger, C. Stary, S. Fürlilnger - Interactive Web-Based Annotations in Web-Based Learning Systems and E-Learning - Proceedings of the IEEE International Conference on Advanced Learning Technologies 2004, Joensuu, Finland, 2004, pp. 360-364 more
2004
A. Auinger, C. Stary, A. Pumberger, M. Tober, G. Wageneder - Didactically Sound Preparation of Content as a Determining Design Criteria for Self-Directed Knowledge Transfer - Proceedings DeLFI 2004, Paderborn, Germany, 2004, pp. 355-366 more
2003
A. Auinger, C. Stary - Didactically sound Web-Based Knowledge Transfer in eLearning in the public sector of Alto Adige - Europäische Akademie Bozen, 2003, pp. 10 more
2003
A. Auinger, S. Schwan, C. Stary, E. Mielach - Evaluating Self-Directed Knowledge Transfer - Proceedings DeLFI 2003, München, Germany, 2003, pp. 10 more
2002
A. Auinger, C. Stary - Embedding Self-Management and Generic Learning Support into Courseware Structures - Proceedings of the 35th Hawaii International Conference on System Sciences, Big Island, Hawaii, United States of America, 2002, pp. 10 more
2001
A. Auinger, W. Karrer, C. Stary - Enabling Individualisation and Team work in Virtual Learning Environments - Proceedings of the International Conference on Information and Communication Technologies for Education, Vienna, Austria, 2001, pp. 8 more
2001
A. Auinger, C. Stary - Data Management of Collaborative Hypermedia in Tele-Education - Proceedings of the European Conference on Object-Oriented Programming, Budapest, Hungary, 2001, pp. 15 more
2001
A. Auinger, W. Karrer, C. Stary - Coupling Computer-Supported Cooperative Work and Hypermedia Technology for Distance Education Solutions - Proceedings of the 34th Hawaii International Conference on System Sciences, Maui, Hawaii, United States of America, 2001, pp. 8 more
2018
The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Research projects within PERFORM focus on creating a coherent customer… more
2015
The PhD Program „Digital Business International“ is a joint initiative of University of Applied Sciences Upper Austria (UASUA) and Johannes Kepler University of Linz (JKU) together with the… more
2013
Conducting user tests with the aim to improve the usability of mobile applications is a critical competitive factor in this fast-moving market. Users are observed how they use a specific application, in… more
2013
The project InnoStrategy 2.0 focuses on the early stages of the innovation process and proposes that the efficiency can systematically be improved by defining an appropriate, adaptable, design-science… more
2011
The project InnoFront 2.0 (Enterprise 2.0 base open Frontend of Innovation) brings together technical (ICT-based) and user-centered concepts for innovation management into an Enterprise 2.0 based innovation… more
2010
In our modern knowledge society, the effective use of mostly unstructured and exponentially growing data is one of the biggest challenges for computer science. Humans as information receivers only have… more
2009
Global competition accompanied by intense business pressure is asking for an adoption of networked concepts and methods to stabilize and expand supply chains. This requires companies to turn away from… more
2007
Effective and efficient exchange and cooperation of information and goods between enterprises is a crucial prerequisite to compete successfully in globalized supply networks. In particular, Small and Medium… more
2005
The goal of the project is to improve teaching in engineering subjects by applying E-Learning and Blended Learning methods.  more