Person

FH-Prof. Mag. Dr. Kurt Gaubinger

Innovation-Management, Front End of Innovation, Industrial Marketing

Education

Johannes Kepler Universität, Marketing (Schwerpunkte: Internationales Marketing, Industriegütermarketing), Mag. Dr.
Oct 1993 - May 2000

Professional career & activities

Universtiy of Applied Sciences Upper Austria, Head of Degree Programme Mechatronics and Budiness Management, Head of Degree Programme
Mar 2013 - dato
Universtiy of Applied Sciences Upper Austria, Head of Department "Innovation, Design & Industrial-Marketing", Professor for Innovation- and Productmanagement
Sep 2005 - Sep 2013
Fachhochschule Salzburg, Head of Department "Marketing", Professor forMarketing & Productmanagement
Sep 2004 - Sep 2005
Fachhochschulstudiengänge Burgenland, Professor, Professor for international Marketing
Sep 2002 - Aug 2004
Gisdat GmbH, Head of Department, Research & Consulting
Aug 2000 - Aug 2002
Siemens AG, CT-Team, Service Engineer
Aug 1989 - Jul 1993

Research interests

  • Innovation-Management, Front End of Innovation, Industrial Marketing
2018
M. Docherty, K. Gaubinger - Topic Oriented Mixed-Method System (TOMMS) - Springer International Publishing, Gmunden, Austria, 2018, pp. 13 more
2017
F. Schweitzer, K. Gaubinger - Creating Momentum for Radically New Products in Idea Evaluation Processes - Proceedings of the 2017 R&D Management Conference, Leuven, Belgium, 2017, pp. 1-5 more
2017
F. Schweitzer, K. Gaubinger - The choice of composers influences the composition - Proceedings of the XXVIII ISPIM Conference, Vienna, Austria, 2017, pp. 1-4 more
2016
P. Brandtner, A. Auinger, K. Gaubinger, M. Helfert - Evaluation of Design Artifacts – more than prototypes and case studies - Proceedings of Workshop on Practice-based Design and Innovation of Digital Artifacts, Dublin, Ireland, 2016, pp. 12 more
2016
M. Rabl, K. Gaubinger, S. Mühlböck - Holistic Innovation KPI cockpit: Design and Validation - 10. Research Forum of Austrian Universities of Applied Sciences, Wien, Austria, 2016 more
2015
K. Gaubinger, M. Rabl, S. Swan, A. Petutschnigg, M. Ebner - Opportunity Maximization: Towards a Paradigm Shift in Innovation Management - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 1-7 more
2015
P. Brandtner, A. Auinger, K. Gaubinger, M. Rabl - Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 7 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Multi-Criteria Selection in Design Science Projects – A Procedure for Selecting Foresight Methods at the Front End of Innovation - Proceedings of Tenth International Conference on Design Science Research in Information Systems and Technology, Dublin,… more
2015
K. Gaubinger, M. Rabl - Key Performance Indicators for the area of R&D and Innovation in Handbook of Economic Metrics (Contributions to Book: Part/Chapter/Section 9), - Linde Verlag Wien, 2015, pp. 337-353 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Conducting focus group research in a design science project - Systems, Signs & Actions, Vol. 9, No. 1, 2015, pp. 26-55 more
2014
K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 more
2014
A. Auinger, P. Brandtner, T. Fischer, M. Helfert, K. Gaubinger - Innovation Management Support Tools – a Comparative Analysis Focusing on Open Innovation. - Proceedings of Academy of World Business, Marketing & Management Development Conference, Dubai, United Arab Emirates, 2014, pp. 12 more
2014
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Applicability of Focus Groups in a Design Science Project - Electronic proceedings ADWI - 2014, Friedrichshafen, Germany, 2014, pp. 12 more
2014
P. Brandtner, K. Gaubinger, A. Auinger, M. Helfert, M. Rabl - Dealing with Uncertainty in Innovation Management - Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society (June 2014), Dublin, Ireland, 2014, pp. 13 more
2014
M. Rabl, K. Gaubinger - The impact of the organizational implementation of innovation management on reducing uncertainty in innovation - Proceedings FFH 2014, Kufstein, Austria, 2014, pp. 9 more
2013
K. Gaubinger, F. Schweitzer, H. Kirchweger - voestalpine Anarbeitung: Commercialization Framework for Technology Development Project in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 289-294 more
2013
K. Gaubinger, M. Haller, S. Hahnwald, F. Perteneder - Increasing efficiency and effectiveness of creative processes by computer-aided interaction - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 81-90 more
2013
K. Gaubinger, M. Rabl - Relaunch Activities in Product and Program Management in Handbook Product Relaunch - Springer, 2013, pp. 1-24 more
2013
K. Gaubinger, M. Rabl - Structuring the Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 15-30 more
2013
F. Schweitzer, O. Gassmann, K. Gaubinger - The Role of Open Innovation in Dynamic Environments in Open Innovation Research, Management and Practice, Series on Technology Management, 2013 more
2013
D. Eser, K. Gaubinger, M. Rabl - Sprint Radar: Community-Based Trend Identification in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 275-280 more
2013
F. Perteneder, S. Hahnwald, M. Haller, K. Gaubinger - Systematic Integration of Solution Elements: How Does Digital Creativity Support Change Group Dynamics? - Proceedings of the 14th IFIP TC13 Conference on Human-Computer Interaction, Cape Town, South Africa, 2013, pp. 547-565 more
2012
F. Schweitzer, K. Gaubinger, O. Gassmann - How can the front-end of product innovations be structured? - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 12 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - Framework for sustainable oriented technology development - Proceedings of the 7th International Scientific Conference “Business and Management 2012”, Vilnius, Lithuania, 2012, pp. 9 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - A commercialization process model for technology innovations - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 15 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - Technology commercialisation framework for automotive suppliers - Proceedings FFH 2012, Graz, Austria, 2012 more
2012
F. Schweitzer, K. Gaubinger, O. Gassmann - A three-track process model of the front end of innovation in the machine building industry - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Open innovation and its effectiveness to embrace turbulent environments - International Journal of Innovation Management, Vol. 15, No. 6, 2011, pp. 1191-1207 more
2011
K. Gaubinger, W. Girkinger, M. Kolar - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes , Vol.… more
2011
K. Gaubinger, R. Zweimüller, F. Schweitzer - Establishing a sustainable oriented technology development framework for medium-sized companies of the supply industry - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
K. Gaubinger, M. Kretschmer, F. Schweitzer - Sustainable Product Design in Investment Goods Markets - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Is open innovation an effective method to embrace turbulent environments?" - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2010
K. Gaubinger, W. Girkinger - Lean-Innovation-Toolbox for SME - Proceedings of the 4th Symposium of Austrian Universities of Applied Sciences, Pinkafeld, Austria, 2010, pp. 186-191 more
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 more
2010
H. Freudenthaler, K. Gaubinger - Product-Management Implementation Guideline for SME - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 487-488 more
2010
K. Gaubinger, M. Rabl, F. Schweitzer - Establishing a Productmanagement Benchmarking-Framework - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 198-203 more
2010
M. Kretschmer, K. Gaubinger, F. Schweitzer - Product design for capital goods: quantification of the benefits with the help of the direct benefit to the end customer - Design - Cost and Benefit, Dresden, Germany, 2010 more
2009
K. Gaubinger, M. Kolar - Designmanagement Performacne - 3. Research Forum of the Austrian Universities of Applied Science, Villach, Austria, 2009, pp. 551-552 more
2009
F. Schweitzer, H. C. Leindecker, K. Gaubinger - Quality of life in green buildings - WASET Conference Proceedings 2009, Paris, France, 2009, pp. 876-882 more
2009
C. Möltner, F. Schweitzer, K. Gaubinger - Life Cycle Assesment as a tool for ecological product development - Proceedings FFH 2009, Villach, Austria, 2009, pp. 342-348 more
2008
M. Rabl, K. Gaubinger, M. Gamisch - Case Study Fill Maschinen- und Anlagenbau in :Praxisorientiertes Innovations- und Produktmanagement - Georg Thieme Verlag KG Stuttgart, 2008, pp. 167-176 more
2008
K. Gaubinger - Management from Productranges and Services in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 191-200 more
2008
K. Gaubinger, M. Rabl - Benchmarking Framework for SME - Proceedings of FFH2008, Wels, Austria, 2008, pp. 108-113 more
2008
K. Gaubinger, M. Kolar - Strategic Designmanagemetn-Toolbox - Proceedings of FFH2008, Wels, Austria, 2008, pp. 132-137 more
2008
M. Rabl, K. Gaubinger - Idea production and - evaluation in the front-end of the innovation process in Practice oriented innovation and product management (Contributions to Book: Part/Chapter/Section 3), (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 59-74 more
2008
M. Rabl, K. Gaubinger, S. Hofbauer, H. Heissl - Case study Rosenbauer International AG Feuerlöschsysteme in Praxisorientiertes Innovations- und Produktmanagement (Contributions to Book: Part/Chapter/Section 6), (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp.… more
2008
K. Gaubinger - Contribution to company Success by Innovation in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 3-16 more
2008
K. Gaubinger - Innovation- and Product Management: An Integrated Process Model in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 17-30 more
2008
K. Gaubinger - Case study TAB-Asutria: Naming for an innovative Touchscreen-Terminal in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 91-100 more
2008
F. Schweitzer, K. Gaubinger - Product- and Market-Testing for Industrial Goods in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 261-278 more
2008
W. Girkinger, K. Gaubinger - Target Costing, in :Praxisorientiertes Innovations- und Produktmanagement - Georg Thieme Verlag KG Stuttgart, 2008, pp. 143-154 more
2008
F. Schweitzer, G. Liebig, K. Gaubinger - Case study Engel Austria GmbH: Market Entry of a new product generation in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 279-288 more
2008
M. Kolar, K. Gaubinger - Case study Palfinger AG: Market Testing of High-Performance cranes in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 289-302 more
2008
K. Gaubinger - Marketingmanagement – Product Lifecycle Management in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 303-316 more
2008
G. Pichler, G. Binder, K. Gaubinger - Case study Fronius International GmbH: Lifecyclemanagement in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 317-328 more
2008
K. Gaubinger - Organization of Innovation Management in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 347-360 more
2008
H. Lippmann, K. Gaubinger - Case study Homag-Group AG: Positioning of the Product in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 361-370 more
2008
M. Baldinger, B. Wimmer, K. Gaubinger - Case study Pöttinger Maschinenfabrik GmbH: Organization of Innovation-Managements in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Georg Thieme Verlag KG Stuttgart, 2008, pp. 371-380 more
2008
K. Zehethofer, K. Gaubinger - Product development "Vitaldrink" - Report, science2business, Austria, 2008, pp. 22 more
2007
K. Gaubinger - Innovation Planning in SME in Planning in SME (Editors: J. Meyer et al.), 2007, pp. 393-402 more
2007
W. Girkinger, K. Gaubinger - Innovationscontrolling, Toolbox für international tätige KMU - FOCUS CONSULTING, Vol. 2007, No. 2, 2007, pp. 10-13 more
2007
W. Girkinger, K. Gaubinger - Innovationsprozess in kleinen und mittleren Unternehmen - Research-Meeting Universities of Supplied Sciences Austria 2007, Campus Urstein, Austria, 2007, pp. 1 more
2007
W. Girkinger, K. Gaubinger - Performance-Steigerung des Innovationsprozesses, Toolbox für das Innovationscontrolling - Wissenschaftsmanagement, Vol. 2007, No. 3, 2007, pp. 26-28 more
2007
K. Gaubinger, W. Girkinger - Innovation in SME - 2nd Research Forum / Austrian Universities of applied Sciences, Campus Urstein, Austria, 2007, pp. 120-128 more
2007
K. Gaubinger, T. Werani - Innovationmanagement in SME in Planning in SME (Editors: J. Meyer) - Springer Vieweg, 2007, pp. 393-402 more
2006
K. Gaubinger - Case: Fill in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 223-235 more
2006
R. Daubeck, K. Gaubinger - Case: Tyrolit in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 211-222 more
2006
D. Eyett, K. Gaubinger - Case: Format in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 99-110 more
2006
K. Gaubinger - Case: Abatec Electronic AG in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 85-98 more
2006
K. Gaubinger - Analyzing Marketing Opportunities in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 57-70 more
2006
R. Daubeck, K. Gaubinger - Case: Frequentis in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 249-262 more
2006
K. Gaubinger - Marketing-Controlling: Basics in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 279-295 more
2006
W. Girkinger, K. Gaubinger - Innovationscontrolling, Toolbox zur Steigerung des Unternehmenserfolges - INSIGHT, Vol. 2006, No. 1, 2006, pp. 40-41 more
2000
K. Gaubinger - Marketing-Controlling for SME in Marketing-Controlling for SME - Georg Thieme Verlag KG Stuttgart, 2000, pp. 320 more
2011
The project InnoFront 2.0 (Enterprise 2.0 base open Frontend of Innovation) brings together technical (ICT-based) and user-centered concepts for innovation management into an Enterprise 2.0 based innovation… more
2007