Science Field

Market research

Science Field

2018
F. Schweitzer, J. Tidd - Innovation Heroes - Understanding customers as a valuable innovation resource - World Scientific, 2018 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Open innovation and its effectiveness to embrace turbulent environments - International Journal of Innovation Management, Vol. 15, No. 6, 2011, pp. 1191-1207 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Is open innovation an effective method to embrace turbulent environments?" - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 more