Science Field

Marketing

Science Field

1982
J. Kraigher-Krainer - The Effectiveness of Football Sponsoring, 1982, pp. 100 more
2006
J. Kraigher-Krainer - Proceedings of the FH Science Day 2006 - Shaker Verlag, 2006, pp. 229 more
2007
J. Kraigher-Krainer - The ECID-Model - Deutscher Universitäts-Verlag, 2007, pp. 369 more
2001
T. Foscht, G. Essinger, J. Kraigher-Krainer - The Barriers to Purchasing in E-Commerce Environments: Findings from Austria - European Retail Digest, Vol. 1, No. 1, 2001, pp. 34-36 more
2008
A. Zehetner, S. Wiesinger - International Marketing Communication Strategies of Austrian Companies in CEE-Countries - Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary… more
2008
A. Auinger, H. Konnerth, D. Nedbal - Potential of Web-Mashups for Marketing 2.0 - Proceedings FH Science Day 2008, Linz, Austria, 2008, pp. 436-445 more
2006
K. Gaubinger - Analyzing Marketing Opportunities in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 57-70 more
2008
M. Rabl - Organization forms of product management in :Praxisorientiertes Innovations- und Produktmanagement (Contributions to Book: Part/Chapter/Section 9), - Georg Thieme Verlag KG Stuttgart, 2008,… more
2008
A. Zehetner - The role of trade fairs for small and medium sized Busines-to-Business companies - The role of trade fairs for small and medium sized Busines-to-Business companies, Prague, Czech Republic,… more
2010
H. Jodlbauer, J. Arminger, C. Engelhardt-Nowitzki, J. Hofstadler, J. Kraigher-Krainer, H. Losbichler, S. Wiesinger - Editors of the Conference Proceedings - Proceedings Conference Day 2010, Steyr, Austria,… more
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan,… more
2010
L. Pupovac, A. Zehetner - Customer equity, a comprehensive approach in measuring marketing performance - 12th International Symposium "Management and Organisational Sciences", Zlatibor, Serbia,… more
2011
A. Zehetner, T. Sudarevic, L. Pupovac - Different views and potential pitfalls in the implementation of CRM - Management Information Systems, Vol. 6, No. 1, 2011, pp. 8-15 more
2011
A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour - Proceedings - 1st International Conference on Value Chain Management Steyr 2011,… more
2011
C. Stadlmann, H. Feichtenschlager, A. Mayr, A. Zehetner - The Perception of Risks of Austrian Micro and Small Enterprises in the Case of Outsourcing of Financial Business Processes - 2011 Global Business… more
2012
C. Stadlmann - The purchaser's perceived risks in different economic situatins: implications for B2B marketing management - Economics of Development, Vol. 62, No. 2, 2012, pp. 61-67 more
2012
F. Schweitzer - The Impact of Proactive Marketing at the Fuzzy Front End of Innovation - Proceedings of the AMA Summer Conference, Chicago, United States of America, 2012 more
2013
C. Stadlmann, S. Cardinali, M. Skurczyński - The Perception of Future Challenges by German, Speaking, Polish and Italian Automotive Dealers - Proceedings Cross-Cultural Conference 2013, Steyr, Austria,… more
2014
C. Szücs - Communication with and information of shareholders in the current financial and economic crisis instancing Austrian listed companies in Communication in change and risk. Commercial communication… more
2014
T. Gruber-Muecke - Which Benefits from Family Members play a Key Role when Going International as an SME? - Cross-Cultural Business Conference 2014, Steyr, Austria, 2014 more
2014
S. Martin - Engaging stakeholders through Facebook: A study of German and Austrian public utility companies - Paper for the International Research Society for Public Management 2014 , 2014, pp. 1-23 more
2014
K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 more
2014
S. Martin - Towards a social media driven agenda setting by public entities - Paper for the EGPA Annual Conference, Speyer, Germany, 2014, 2014, pp. 1-31 more
2014
C. Stadlmann, B. Ehrenstorfer - The importance of automotive services in the distribution business and their critical factors for success - Managing the “Intangibles”: Business and Entrepreneurship… more
2014
P. Strach - List price: What do they mean and why should we care - Marketing Science & Inspiration, Vol. 9, No. 3, 2014, pp. 60-61 more
2014
P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59 more
2015
C. Stadlmann, B. Ehrenstorfer - THE IMPORTANCE OF AUTOMOTIVE SERVICES IN THE DISTRIBUTION BUSINESS AND THEIR CRITICAL FACTORS FOR SUCCESS - International Journal of Sales, Retail and Marketing, Vol. 4,… more
2015
P. Strach - Seeking catchy names and acronyms: How does marketing science shoot itself in the foot - Marketing Science & Inspiration, Vol. 10, No. 1, 2015, pp. 59-60 more
2015
P. Strach - Thing Big: How Big Data Transforms Marketing - Marketing Science & Inspiration, Vol. 10, No. 2, 2015, pp. 49-50 more
2015
P. Strach, S. Wiesinger - Market entry mode predictors: Evidence from Austrian companies targeting Central European markets - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 2-10 more
2015
P. Strach - Branding Locations: Creating Consistent adn Easy to Remember Messages - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 58-59 more
2015
H. Kindermann - A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience - Journal of Marketing Management, Vol. 3, No. 1, 2015 more
2015
A. Zehetner, M. Simek - Supplier Selection Criteria and the Role of Emotions: an exploratory study in an Upper-Austrian setting - Marketing Science & Inspiration, Vol. 10, No. 4, 2015, pp. 18-33 more
2016
C. Szücs, S. Szücs - Restrictions in the Federal Act on the Austrian Broadcasting Corporation: Challenges for the Austrian Public Broadcasting Corporation and its advertisers in Crossmedia Communication… more
2016
S. Martin, B. Grüb - Towards a process of agenda setting driven by social media - International Journal of Energy Sector Management, Vol. 10, No. 1, 2016, pp. 38-55 more
2017
S. Martin - Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives - International Review on Public and Nonprofit Marketing, Vol. 14, No.… more
2016
S. Martin - The rise of Facebook-based communication in the energy sector - Zeitschrift für Energiewirtschaft, Vol. 40, No. 2, 2016, pp. 89-96 more
2011
H. Kindermann - A Short-Term Twofold Impact on Banner Ads - SCSM 2016: Social Computing and Social Media, Orlando, United States of America, 2011, pp. 417-426 more
2016
C. Stadlmann, M. Kass - Governance of International Distributors through Incentive Travel Programmes: Insights from Manufacturing Enterprises - Proceedings Cross-Cultural Business Conference 2016, Campus… more
2016
C. Stadlmann, M. Kass - GOVERNANCE OF INTERNATIONAL DISTRIBUTORS THROUGH INCENTIVE TRAVEL PROGRAMMES: INSIGHTS FROM MANUFACTURING ENTERPRISES. - Marketing Science & Inspiration, Vol. 11, No. 4, 2016, pp.… more
2016
F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842 more
2017
F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT… more
2016
F. Schweitzer - Perceived disempowerment and its relevance for designing smart products - Proceedings of the 76th Annual Meeting of the Academy of Management, Anaheim, United States of America, 2016, pp.… more
2016
C. Stadlmann - Manufacturers' Governance Mechanisms of the Distributors' Sales Force - Is there a Missing Link? - Proceedings of the 10th annual conference of the global sales science institute,… more
2017
S. Martin - Stakeholder dialogue on Facebook: findings from German, Austrian and Swiss public utilities - International Journal of Energy Sector Management, Vol. 11, No. 2, 2017 more
2017
M. Überwimmer, M. Gaisch, R. Füreder, Y. Costa - Proccedings Cross-Cultural Business Conference 2017 - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 1-335 more
2017
J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017,… more
2016
T. Gruber-Muecke, C. Rau - “Fake It or Make It” – Selfies in Corporate Social Media Campaigns - Social Computing and Social Media, Toronto, ON, Canada, 2016, pp. 417-427 more
2017
W. Wetzlinger, A. Auinger, H. Kindermann, W. Schönberger - Acceptance of Personalization in Omnichannel Retailing - HCI in Business, Government and Organizations: Interacting with Information Systems,… more
2016
G. Petz, M. Stieninger - Zukunftsradar: Trendreport Personalisierung in Zukunftsradar (Editors: Dr. Oskar Schachtner et al.) - Amt der Oö. Landesregierung, 2016, pp. 12-15 more
2017
H. Kindermann, M. Schreiner - IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study - Proceedings of the Gmunden Retreat on NeuroIS 2017, Gmunden, Austria, Austria,… more
2017
Y. Costa, W. Sarache, M. Überwimmer - Fleet size optimization in the discarded tire collection process - Research in Transportation Business and Management, 2017 more
2017
S. Martin - Towards a model of word-of-mouth in the health care sector - Journal of Nonprofit & Public Sector Marketing, 2017 more
2017
H. Kindermann, G. Petz - E-Commerce. A guide for trading companies. - Report, Wirtschaftskammer Oberösterreich, Austria, 2017 more
2018
C. Szücs, S. Szücs - Using Twitter to Gain Capital Market Information - Data Protection / Legal Tech. Proceedings of the 21st International Legal Informatics Symposion IRIS 2018, Salzburg, Austria, 2018,… more
2018
S. Martin, D. Greiling, D. Wetzelhütter - Expectations of Facebook users towards a virtual dialogue with their public utility - International Journal of Energy Sector Management, Vol. 12, No. 3, 2018,… more
2018
M. Schreiner, R. Riedl - Effect of Emotion on Content Engagement in Social Media Communication: A Short Review of Current Methods and a Call for Neurophysiological Methods - Proceedings of the NeuroIS… more