Science Field

Marketing

Science Field

2019
C. Szücs - Being responsible for advertising messages: the directive 1999/44/EC on certain aspects of the sale of consumer goods and its transposition as milestones in european advertising history in Advertising History/Stories in Advertising: Brand Communication between Tradtion and Innovation (Editors:… more
2019
C. Szücs - Capital Markets and Social Media: (Also) a legal perspective in Digitalisation and Communication (Editors: M. Stumpf) - Springer VS, 2019, pp. 283-292 more
2018
S. Martin, D. Greiling, D. Wetzelhütter - Expectations of Facebook users towards a virtual dialogue with their public utility - International Journal of Energy Sector Management, Vol. 12, No. 3, 2018, pp. 408-425 more
2018
C. Szücs, S. Szücs - Using Twitter to Gain Capital Market Information - Data Protection / Legal Tech. Proceedings of the 21st International Legal Informatics Symposion IRIS 2018, Salzburg, Austria, 2018, pp. 657-660 more
2018
M. Schreiner, R. Riedl - Effect of Emotion on Content Engagement in Social Media Communication: A Short Review of Current Methods and a Call for Neurophysiological Methods - Proceedings of the NeuroIS Retreat 2018, Vienna, Austria, 2018 more
2017
S. Martin - Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives - International Review on Public and Nonprofit Marketing, Vol. 14, No. 1, 2017, pp. 35-56 more
2017
S. Martin - Towards a model of word-of-mouth in the health care sector - Journal of Nonprofit & Public Sector Marketing, 2017 more
2017
J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 111-120 more
2017
Y. Costa, W. Sarache, M. Überwimmer - Fleet size optimization in the discarded tire collection process - Research in Transportation Business and Management, 2017 more
2017
W. Wetzlinger, A. Auinger, H. Kindermann, W. Schönberger - Acceptance of Personalization in Omnichannel Retailing - HCI in Business, Government and Organizations: Interacting with Information Systems, Vancouver, Canada, 2017, pp. 114-129 more
2017
M. Überwimmer, M. Gaisch, R. Füreder, Y. Costa - Proccedings Cross-Cultural Business Conference 2017 - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 1-335 more
2017
H. Kindermann, G. Petz - E-Commerce. A guide for trading companies. - Report, Wirtschaftskammer Oberösterreich, Austria, 2017 more
2017
H. Kindermann, M. Schreiner - IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study - Proceedings of the Gmunden Retreat on NeuroIS 2017, Gmunden, Austria, Austria, 2017 more
2017
S. Martin - Stakeholder dialogue on Facebook: findings from German, Austrian and Swiss public utilities - International Journal of Energy Sector Management, Vol. 11, No. 2, 2017 more
2017
F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118 more
2016
C. Stadlmann, M. Kass - Governance of International Distributors through Incentive Travel Programmes: Insights from Manufacturing Enterprises - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Austria, 2016, pp. 114-121 more
2016
G. Petz, M. Stieninger - Zukunftsradar: Trendreport Personalisierung in Zukunftsradar (Editors: Dr. Oskar Schachtner et al.) - Amt der Oö. Landesregierung, 2016, pp. 12-15 more
2016
C. Stadlmann - Manufacturers' Governance Mechanisms of the Distributors' Sales Force - Is there a Missing Link? - Proceedings of the 10th annual conference of the global sales science institute, Brimingham, United Kingdom of Great Britain and Northern Ireland, 2016, pp. 76-80 more
2016
F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842 more
2016
S. Martin, B. Grüb - Towards a process of agenda setting driven by social media - International Journal of Energy Sector Management, Vol. 10, No. 1, 2016, pp. 38-55 more
2016
F. Schweitzer - Perceived disempowerment and its relevance for designing smart products - Proceedings of the 76th Annual Meeting of the Academy of Management, Anaheim, United States of America, 2016, pp. 1-15 more
2016
C. Stadlmann, M. Kass - GOVERNANCE OF INTERNATIONAL DISTRIBUTORS THROUGH INCENTIVE TRAVEL PROGRAMMES: INSIGHTS FROM MANUFACTURING ENTERPRISES. - Marketing Science & Inspiration, Vol. 11, No. 4, 2016, pp. 14-23 more
2016
S. Martin - The rise of Facebook-based communication in the energy sector - Zeitschrift für Energiewirtschaft, Vol. 40, No. 2, 2016, pp. 89-96 more
2016
C. Szücs, S. Szücs - Restrictions in the Federal Act on the Austrian Broadcasting Corporation: Challenges for the Austrian Public Broadcasting Corporation and its advertisers in Crossmedia Communication in culture-bound settings (Editors: Christopher M. Schmidt) - VS Verlag für Sozialwissenschaften,… more
2016
T. Gruber-Muecke, C. Rau - “Fake It or Make It” – Selfies in Corporate Social Media Campaigns - Social Computing and Social Media, Toronto, ON, Canada, 2016, pp. 417-427 more
2015
A. Zehetner, M. Simek - Supplier Selection Criteria and the Role of Emotions: an exploratory study in an Upper-Austrian setting - Marketing Science & Inspiration, Vol. 10, No. 4, 2015, pp. 18-33 more
2015
P. Strach, S. Wiesinger - Market entry mode predictors: Evidence from Austrian companies targeting Central European markets - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 2-10 more
2015
P. Strach - Seeking catchy names and acronyms: How does marketing science shoot itself in the foot - Marketing Science & Inspiration, Vol. 10, No. 1, 2015, pp. 59-60 more
2015
H. Kindermann - A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience - Journal of Marketing Management, Vol. 3, No. 1, 2015 more
2015
P. Strach - Thing Big: How Big Data Transforms Marketing - Marketing Science & Inspiration, Vol. 10, No. 2, 2015, pp. 49-50 more
2015
C. Stadlmann, B. Ehrenstorfer - THE IMPORTANCE OF AUTOMOTIVE SERVICES IN THE DISTRIBUTION BUSINESS AND THEIR CRITICAL FACTORS FOR SUCCESS - International Journal of Sales, Retail and Marketing, Vol. 4, No. 4, 2015, pp. 133-143 more
2015
P. Strach - Branding Locations: Creating Consistent adn Easy to Remember Messages - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 58-59 more
2015
P. Strach, S. Wiesinger - Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets - Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 161-168 more
2014
P. Strach - List price: What do they mean and why should we care - Marketing Science & Inspiration, Vol. 9, No. 3, 2014, pp. 60-61 more
2014
K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 more
2014
C. Szücs - Communication with and information of shareholders in the current financial and economic crisis instancing Austrian listed companies in Communication in change and risk. Commercial communication under the conditions of change and uncertainty (Editors: M. Stumpf, S. Wehmeier) - Springer, 2014,… more
2014
C. Stadlmann, B. Ehrenstorfer - The importance of automotive services in the distribution business and their critical factors for success - Managing the “Intangibles”: Business and Entrepreneurship Perspectives in a Global Context, Ancona, Italy, 2014, pp. 979-990 more
2014
S. Martin - Engaging stakeholders through Facebook: A study of German and Austrian public utility companies - Paper for the International Research Society for Public Management 2014 , 2014, pp. 1-23 more
2014
P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59 more
2014
S. Martin - Towards a social media driven agenda setting by public entities - Paper for the EGPA Annual Conference, Speyer, Germany, 2014, 2014, pp. 1-31 more
2014
T. Gruber-Muecke - Which Benefits from Family Members play a Key Role when Going International as an SME? - Cross-Cultural Business Conference 2014, Steyr, Austria, 2014 more
2013
C. Stadlmann, S. Cardinali, M. Skurczyński - The Perception of Future Challenges by German, Speaking, Polish and Italian Automotive Dealers - Proceedings Cross-Cultural Conference 2013, Steyr, Austria, 2013, pp. 147-156 more
2012
C. Stadlmann - The purchaser's perceived risks in different economic situatins: implications for B2B marketing management - Economics of Development, Vol. 62, No. 2, 2012, pp. 61-67 more
2012
F. Schweitzer - The Impact of Proactive Marketing at the Fuzzy Front End of Innovation - Proceedings of the AMA Summer Conference, Chicago, United States of America, 2012 more
2011
A. Zehetner, T. Sudarevic, L. Pupovac - Different views and potential pitfalls in the implementation of CRM - Management Information Systems, Vol. 6, No. 1, 2011, pp. 8-15 more
2011
H. Kindermann - A Short-Term Twofold Impact on Banner Ads - SCSM 2016: Social Computing and Social Media, Orlando, United States of America, 2011, pp. 417-426 more
2011
C. Stadlmann, H. Feichtenschlager, A. Mayr, A. Zehetner - The Perception of Risks of Austrian Micro and Small Enterprises in the Case of Outsourcing of Financial Business Processes - 2011 Global Business Conference, Sibenik, Croatia, 2011, pp. 366-372 more
2011
A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour - Proceedings - 1st International Conference on Value Chain Management Steyr 2011, Steyr, Austria, 2011, pp. 345-368 more
2010
C. Stadlmann - Developing a Sales Partner Screening Instrument – Findings from a Project with the Austrian Medical Devices Industry - Proceedings Conference Day 2010, Steyr, Austria, 2010, pp. 179-183 more
2010
L. Pupovac, A. Zehetner - Customer equity, a comprehensive approach in measuring marketing performance - 12th International Symposium "Management and Organisational Sciences", Zlatibor, Serbia, 2010, pp. 217-223 more
2010
H. Jodlbauer, J. Arminger, C. Engelhardt-Nowitzki, J. Hofstadler, J. Kraigher-Krainer, H. Losbichler, S. Wiesinger - Editors of the Conference Proceedings - Proceedings Conference Day 2010, Steyr, Austria, 2010 more
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 more
2008
A. Zehetner - The role of trade fairs for small and medium sized Busines-to-Business companies - The role of trade fairs for small and medium sized Busines-to-Business companies, Prague, Czech Republic, 2008, pp. 13 more
2008
A. Auinger, H. Konnerth, D. Nedbal - Potential of Web-Mashups for Marketing 2.0 - Proceedings FH Science Day 2008, Linz, Austria, 2008, pp. 436-445 more
2008
M. Rabl - Organization forms of product management in :Praxisorientiertes Innovations- und Produktmanagement (Contributions to Book: Part/Chapter/Section 9), - Georg Thieme Verlag KG Stuttgart, 2008, pp. 329-346 more
2008
A. Zehetner, S. Wiesinger - International Marketing Communication Strategies of Austrian Companies in CEE-Countries - Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism, Ljubljana, Slovenia, 2008, pp. 103-104 more
2007
J. Kraigher-Krainer - The ECID-Model - Deutscher Universitäts-Verlag, 2007, pp. 369 more
2006
J. Kraigher-Krainer - Proceedings of the FH Science Day 2006 - Shaker Verlag, 2006, pp. 229 more
2006
K. Gaubinger - Analyzing Marketing Opportunities in Business-to-Business-Marketing (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 57-70 more
2001
T. Foscht, G. Essinger, J. Kraigher-Krainer - The Barriers to Purchasing in E-Commerce Environments: Findings from Austria - European Retail Digest, Vol. 1, No. 1, 2001, pp. 34-36 more
1982
J. Kraigher-Krainer - The Effectiveness of Football Sponsoring, 1982, pp. 100 more