Research Field

Innovations and Technology Management

Research Field

The focus of this interdisciplinary R & D theme, at the centre of which is the Research and Transfer Center "Systematic Product Innovation Tansfercenter", focuses on the further development and application of methods and tools for the performance improvement of the early phases of innovation. This focus is based on the fact that the activities at the "Front End of Innovation" have a central leverage effect on the success of an innovation project.

The sprint> competence spectrum maps central topics along the entire front-end process.  These are reflected in the following four areas where innovative methods and tools are developed:

Sprint> research: The competence spectrum ranges from the usable evaluation of product concepts by means of multivariate statistical methods, through the conception and execution of acceptance tests for product ideas and concepts to institutionalized trend monitoring in selected areas.

Sprint> lab: Supported by advanced creativity support tools in conjunction with modern infrastructure (such as "Multitouch Powerwall"), strategic workshops and ideas workshops are designed and implemented.Gib Text oder eine Webadresse ein oder lasse ein Dokument übersetzen.
 
Sprint> design: Bundled design know-how combined with advanced visualization methods enables the targeted design of "design-driven innovations".

Sprint> tec: This field of competence focuses on performance enhancement through rapid and virtual prototyping methods as well as the conception of innovation and technology commercialization processes.
2019
J. Anzengruber, D. Primus, S. Sonnenburg - Measuring individual flow experience with EEG - Proceedings of the XXX ISPIM Innovation Conference, Florence, Italy, Italy, 2019 more
2018
F. Schweitzer, M. Palmié , O. Gassmann - Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation - R&D Management, Vol. 48, No. 5, 2018, pp. 534-551 more
2018
F. Schweitzer, J. Tidd - Innovation Heroes - Understanding customers as a valuable innovation resource - World Scientific, 2018 more
2018
C. Rau, A. Neyer, K. Krämer-Helmer - A practice-oriented approach to overcome knowledge-sharing boundaries in innovation projects in Leveraging Constraints for Innovation (Editors: S. Gurtner, J. Spanjol, A. Griffin) - Wiley-VCH Verlag GmbH & Co. KGaA, 2018, pp. 19-37 more
2018
K. Roth, C. Rau, D. Globocnik, A. Neyer - What Makes the Difference? Why Does Design Thinking Lead to Superior Project Performance? - Proceedings of the 25th IPDMC, Porto, Portugal, 2018 more
2018
K. Roth, C. Rau, D. Globocnik, A. Neyer - Design Thinking: Not Just an Innovation Management Tool? - Proceedings of the 2018 ISPIM Innovation Forum (Boston), Boston, United States of America, 2018 more
2017
C. Rau, A. Zbiek, J. Jonas - Creating Competitive Advantage from Service - Research-Technology Management, Vol. 60, No. 3, 2017, pp. 48-56 more
2017
C. Rau, K. Krämer-Helmer, K. Roth - Challenges and Capabilities to Profit from Customer Co-creation in Organizations - Proceedings of the 15th International Open and User Innovation Conference, Insbruck, Austria, 2017 more
2017
F. Schweitzer, K. Gaubinger - The choice of composers influences the composition - Proceedings of the XXVIII ISPIM Conference, Vienna, Austria, 2017, pp. 1-4 more
2017
F. Schweitzer, K. Gaubinger - Creating Momentum for Radically New Products in Idea Evaluation Processes - Proceedings of the 2017 R&D Management Conference, Leuven, Belgium, 2017, pp. 1-5 more
2017
F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118 more
2016
F. Schweitzer, J. Kahlert, M. Palmié - Transforming their macro-environment: How can firms advance macro-systemic innovation? - Proceedings of the SMS Special Conference: Strategy Challenges in the 21st Century: Innovation, Entrepreneurship and Coopetition , Rome, Italy, 2016, pp. 1-24 more
2016
F. Schweitzer, J. Kahlert, M. Palmié - A stakeholder tango for systemic innovation: Cases from the European automotive industry - Proceedings of EURAM 2016, Paris , France, 2016, pp. 1-21 more
2016
F. Schweitzer - The impact of perceived disempowerment on the intention to adopt smart products - Proceedings of the 23rd International Product Development Management Conference, Glasgow, United Kingdom of Great Britain and Northern Ireland, 2016, pp. 104-117 more
2016
F. Schweitzer - The interplay of perceived disempowerment, intervention design, and personal innovativeness in smart product adoption - Proceedings of the AMA Summer Conference 2016, Atlanta, United States of America, 2016, pp. 1-12 more
2016
C. Rau, A. Neyer, A. Schipanski, F. Schweitzer - A long way home: How an intra-organizational innovation network overcomes its political boundaries - Management Revue, Vol. 27, No. 3, 2016, pp. 139-159 more
2016
C. Rau, K. Möslein, A. Neyer - Playing Possum, Hide-and-seek, and other Behavioral Patterns: Knowledge Boundaries at Newly Emerging Interfaces - R&D Management, Vol. 46, No. 2, 2016, pp. 341-352 more
2016
C. Rau, J. Jonas, F. Schweitzer - Service Prototyping in Open Tourism (Editors: R. Egger, I. Gula, D. Walcher) - Springer Verlag, 2016, pp. 371-381 more
2016
C. Rau, A. Zbiek - Software Tools for Service Designers - Touchpoint, 2016, pp. 74-79 more
2016
T. Gruber-Muecke, C. Rau - “Fake It or Make It” – Selfies in Corporate Social Media Campaigns - Social Computing and Social Media, Toronto, ON, Canada, 2016, pp. 417-427 more
2016
P. Brandtner, A. Auinger, K. Gaubinger, M. Helfert - Evaluation of Design Artifacts – more than prototypes and case studies - Proceedings of Workshop on Practice-based Design and Innovation of Digital Artifacts, Dublin, Ireland, 2016, pp. 12 more
2016
F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842 more
2016
O. Gassmann, F. Schweitzer - Entrepreneurial Innovation in Handbook Entrepreneurship, 2016, pp. 1-15 more
2016
F. Schweitzer - Perceived disempowerment and its relevance for designing smart products - Proceedings of the 76th Annual Meeting of the Academy of Management, Anaheim, United States of America, 2016, pp. 1-15 more
2015
M. Kretschmer, F. Seher - Conceptual Design of a Zero-Waste Customer Experience - Sustainable Innovation 2015, Towards Sustainable Product Design, Epsom, United Kingdom of Great Britain and Northern Ireland, 2015, pp. 147-153 more
2015
F. Schweitzer, C. Rau, O. Gassmann, E. van den Hende - Technologically Reflective Individuals as Enablers of Social Innovation - Journal of Product Innovation Management, Vol. 32, No. 7, 2015, pp. 1-14 more
2015
F. Schweitzer - The negative effect of a perceived lack of an installed base on technology adoption. - International Journal of Innovation Management, Vol. 19, No. 2, 2015, pp. 1-28 more
2015
P. Strach, I. Stejskalova - New Didactic Approaches in Accounting: Moving Beyond the Calculation Exercise - Proceedings of the Business & Management Conference, Vienna, Austria, 2015, pp. 307-317 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Conducting focus group research in a design science project - Systems, Signs & Actions, Vol. 9, No. 1, 2015, pp. 26-55 more
2015
P. Brandtner, A. Auinger, K. Gaubinger, M. Rabl - Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 7 more
2015
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Multi-Criteria Selection in Design Science Projects – A Procedure for Selecting Foresight Methods at the Front End of Innovation - Proceedings of Tenth International Conference on Design Science Research in Information Systems and Technology, Dublin,… more
2015
K. Gaubinger, M. Rabl, S. Swan, A. Petutschnigg, M. Ebner - Opportunity Maximization: Towards a Paradigm Shift in Innovation Management - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 1-7 more
2015
B. Bergmayr, C. Rau, K. Krämer - Organizational Challenges of Customer Co-creation - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015 more
2015
A. Zbiek, C. Rau - Lessons Learned aus einem Service Design-Projekt - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015 more
2015
F. Schweitzer, A. Weigl - Start-Up Ecosystems for Technology-Triggered Social Innovation (TTSIs) - Adoption of Living Labs for the Conceptual Term “Industrial Mobility”, Budapest, Hungary, 2015, pp. 1-20 more
2015
F. Schweitzer, J. Bauer - Twenty-five Years of Customer Integration in Creating Radical Product Innovations: A Review and Outlook - Proceedings of the 5th CIM Community Workshop, Enschede, The Netherlands, Netherlands, 2015, pp. 1-12 more
2015
K. Gaubinger, M. Rabl - Key Performance Indicators for the area of R&D and Innovation in Handbook of Economic Metrics (Contributions to Book: Part/Chapter/Section 9), - Linde Verlag Wien, 2015, pp. 337-353 more
2014
A. Auinger, P. Brandtner, T. Fischer, M. Helfert, K. Gaubinger - Innovation Management Support Tools – a Comparative Analysis Focusing on Open Innovation. - Proceedings of Academy of World Business, Marketing & Management Development Conference, Dubai, United Arab Emirates, 2014, pp. 12 more
2014
M. Kretschmer - Creativity for a New Era - Proceedings of NordDesign 2014 Conference, Helsinki, Finland, 2014, pp. 95-104 more
2014
K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 more
2014
F. Schweitzer, O. Gassmann, C. Rau - Lessons from Ideation: Where Does User Involvement Lead Us? - Creativity and Innovation Management, Vol. 23, No. 2, 2014, pp. 155-167 more
2014
F. Schweitzer, C. Rau, E. van den Hende - The Role of Technical Reflectiveness and Narrative Transportation in Ideation - Proceedings of the XXV ISPIM Conference, 8.-11. June, Dublin, Dublin, Ireland, 2014, pp. 1-4 more
2014
C. Rau, F. Schweitzer, O. Gassmann - Technology-Reflective Individuals for Sustainable Innovations - Proceedings of the XXV ISPIM Conference, 8.-11. June, Dublin, Dublin, Ireland, 2014 more
2014
F. Schweitzer, C. Rau, E. van den Hende - How can users contribute to radical innovation? - Proceedings of the 21st International Product Development Management Conference , Limerick, Ireland, 2014 more
2014
C. Rau, F. Schweitzer, O. Gassmann - Open Foresight Workshops for Opportunity Identification in Open Innovation: New Product Development Essentials from the PDMA (Editors: Charles Noble, Serdar Durmusogla, Abbie Griffin) - John Wiley & Sons, Ltd, 2014, pp. 27-52 more
2014
M. Rabl, K. Gaubinger - The impact of the organizational implementation of innovation management on reducing uncertainty in innovation - Proceedings FFH 2014, Kufstein, Austria, 2014, pp. 9 more
2014
P. Brandtner, K. Gaubinger, A. Auinger, M. Helfert, M. Rabl - Dealing with Uncertainty in Innovation Management - Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society (June 2014), Dublin, Ireland, 2014, pp. 13 more
2014
P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Applicability of Focus Groups in a Design Science Project - Electronic proceedings ADWI - 2014, Friedrichshafen, Germany, 2014, pp. 12 more
2014
T. Gruber-Muecke - Which Benefits from Family Members play a Key Role when Going International as an SME? - Cross-Cultural Business Conference 2014, Steyr, Austria, 2014 more
2013
K. Gaubinger, M. Haller, S. Hahnwald, F. Perteneder - Increasing efficiency and effectiveness of creative processes by computer-aided interaction - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 81-90 more
2013
K. Gaubinger, M. Rabl - Relaunch Activities in Product and Program Management in Handbook Product Relaunch - Springer, 2013, pp. 1-24 more
2013
F. Schweitzer, I. Gabriel - Implementation of Relaunch Activities in Handbook Product Relaunch - Springer, 2013, pp. 345-368 more
2013
F. Schweitzer, O. Gassmann - Managing the Unmanageable: The Fuzzy Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 3-14 more
2013
F. Schweitzer - Integrating Customers at the Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 31-48 more
2013
F. Schweitzer, W. Buchinger - Emporia: The Merits of Online Idea Competitions in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 221-226 more
2013
K. Gaubinger, F. Schweitzer, H. Kirchweger - voestalpine Anarbeitung: Commercialization Framework for Technology Development Project in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 289-294 more
2013
O. Gassmann, F. Schweitzer - Fuzzy Front End of Innovation: Quo Vadis? in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 301-310 more
2013
F. Schweitzer, O. Gassmann, K. Gaubinger - The Role of Open Innovation in Dynamic Environments in Open Innovation Research, Management and Practice, Series on Technology Management, 2013 more
2013
K. Gaubinger, M. Rabl - Structuring the Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 15-30 more
2013
D. Eser, K. Gaubinger, M. Rabl - Sprint Radar: Community-Based Trend Identification in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 275-280 more
2013
M. Rabl - The impact of the organizational implementation of innovation management on reducing uncertainty in innovation - Master/Diploma Thesis, Technische Universität München, Germany, 2013, pp. 1-92 more
2013
M. Kretschmer, M. Moser - Success factors for the sustainable cooperation of companies with design agencies - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 263-265 more
2013
H. C. Leindecker, T. Schrag, E. Stocker, C. Wartha, E. Hasler - "Guidance" for quality assurance of buildings - greenbuilding, Vol. 2013, No. 5, 2013, pp. 21-27 more
2013
F. Schweitzer - Market research in the process of new product development. in Gupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp - M. Dekker Verlag, 2013 more
2012
F. Schweitzer, H. Gsottbauer, I. Gabriel - Building & Living 2020+ - Report, Wirtschaftskammer Österreich, Austria, 2012 more
2012
F. Schweitzer - Crowdsourcing: Leveraging Innovation through Online Idea Competitions - Research-Technology Management, Vol. 55, No. 3, 2012, pp. 32-38 more
2012
F. Schweitzer, I. Gabriel - Action at the front end of innovation - International Journal of Innovation Management, Vol. 16, No. 6, 2012 more
2012
F. Schweitzer, O. Gassmann - 'The role of proactive marketing in the early phases of product innovation - Proceedings of the Global Marketing Conference at Seoul, Seoul, Republic of Korea, 2012 more
2012
F. Schweitzer - The Impact of Proactive Marketing at the Fuzzy Front End of Innovation - Proceedings of the AMA Summer Conference, Chicago, United States of America, 2012 more
2012
F. Schweitzer, O. Gassmann, I. Gabriel - The effect of project planning at the front end of innovation - Procceedings of the 2012 R&D Management Conference, Grenoble Ecole de Management, France, 2012 more
2012
M. Kretschmer - Success Factor Sustainability and the Need for Action in Design - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - A commercialization process model for technology innovations - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 15 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - Framework for sustainable oriented technology development - Proceedings of the 7th International Scientific Conference “Business and Management 2012”, Vilnius, Lithuania, 2012, pp. 9 more
2012
F. Schweitzer, K. Gaubinger, O. Gassmann - How can the front-end of product innovations be structured? - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 12 more
2012
K. Gaubinger, F. Schweitzer, R. Zweimüller - Technology commercialisation framework for automotive suppliers - Proceedings FFH 2012, Graz, Austria, 2012 more
2012
M. Kretschmer - Design for Sustainable Solutions: The Need for Action Beyond Green Design - Sustainable Innovation 2012, Resource Efficiency, Innovation and Lifestyles Towards Sustainable Product Design: 17th International Conference, Bonn, Germany, 2012, pp. 133-139 more
2012
M. Kretschmer - Establishing the Creative Sciences in Design Forward: Creative Strategies for Sustainable Change (Editors: H. Esslinger) - Arnoldsche Art Publishers, 2012, pp. 28-49 more
2012
A. Wendelken, F. Danzinger, C. Rau, K. Möslein - Innovation Without Me - Why employees do (not) participate in organizational innovation communities - Procceedings of the 2012 R&D Management Conference, Grenoble Ecole de Management, France, 2012 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Is open innovation an effective method to embrace turbulent environments?" - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
K. Gaubinger, M. Kretschmer, F. Schweitzer - Sustainable Product Design in Investment Goods Markets - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
K. Gaubinger, R. Zweimüller, F. Schweitzer - Establishing a sustainable oriented technology development framework for medium-sized companies of the supply industry - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 more
2011
F. Schweitzer, O. Gassmann, K. Gaubinger - Open innovation and its effectiveness to embrace turbulent environments - International Journal of Innovation Management, Vol. 15, No. 6, 2011, pp. 1191-1207 more
2011
M. Kretschmer - Positive Climate Change by Design - Phd Thesis, Universität für angewandte Kunst Wien, Austria, 2011 more
2011
K. Gaubinger, W. Girkinger, M. Kolar - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes , Vol.… more
2010
K. Gaubinger, W. Girkinger - Lean-Innovation-Toolbox for SME - Proceedings of the 4th Symposium of Austrian Universities of Applied Sciences, Pinkafeld, Austria, 2010, pp. 186-191 more
2010
K. Gaubinger, M. Rabl, F. Schweitzer - Establishing a Productmanagement Benchmarking-Framework - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 198-203 more
2010
H. Freudenthaler, K. Gaubinger - Product-Management Implementation Guideline for SME - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 487-488 more
2010
M. Kretschmer, K. Gaubinger, F. Schweitzer - Product design for capital goods: quantification of the benefits with the help of the direct benefit to the end customer - Design - Cost and Benefit, Dresden, Germany, 2010 more
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 more
2009
M. Kretschmer - Industrial Emotion: Emotional differentiation of investment goods through Industrial Design - Innovation through Design, Dresden, Germany, 2009 more
2017
The Internet of Things (IoT) will transform business processes and the economy as a whole in a profound way. With the possibility to gather data from machines and production plants and to exchange them… more
2013
The aim of this research project is to find out what skills and competencies clients need to have and which customer integration methods should be used in order to obtain meaningful contributions to radical… more