Publication

Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation

Publication, 2018

Outline

F. Schweitzer, M. Palmié , O. Gassmann - Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation - R&D Management, Vol. 48, No. 5, 2018, pp. 534-551