Publication

Steel Corp: Using Logistics Criteria to Segment Customers

Publication, 2018

Outline

M. Gerschberger, I. Manuj, P. Freinberger - Steel Corp: Using Logistics Criteria to Segment Customers - Council of Supply Chain Management Professionals, Nashville, United States of America, 2018, pp. 1-16

Abstract

Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.