Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment
T. Fischer, A. Obermüller, A. Auinger, H. Kindermann, R. Riedl - Initial Trust in Mobile Apps Based on Landing Page Information: Results of an Online Experiment - HCI in Business, Government, and Organizations, Las Vegas, United States of America, 2018, pp. 285-302
We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.