P. Brandtner, M. Plasch, L. Simmer, O. Schauer - Business Models in Physical Internet Systems - Proceedings of the 4th International Physical Internet Conference (IPIC 2017), Graz, Austria, 2017
By seamlessly integrating locating technologies, sensors, mobile data transmission, cloud computing, data analytics and other technologies, the physical internet (PI) seeks to create open, global logistic systems. One goal of PI systems is to significantly increase capacity utilization of transport routes by generating and taking advantage of synergies through bundling effects along the entire supply chain protocols (Ballot et al. 2014; Montreuil, 2012). Such systems open up several new opportunities and chances for organisations to benefit from but also challenge existing routines and familiar business models. Hence, in order to actually realize PI systems and to benefit from their effects, several innovations and advancements in different areas are inevitable (Montreuil, 2011). One of these areas is business model development. Innovative business models and the consideration of their effects on existing processes and routines represent the basis for progressing from traditional supply chain and distribution systems to collaborative PI systems. The project ATROPINE (Fast Track to the Physical Internet) aims to demonstrate a PI region in Upper Austria. Researchers and industry partners join forces to design a physical internet model region with an open logistics system that follows standardized protocols and takes use of the synergetic effects of physical internet concepts. An essential part of the project is the development of an appropriate business model approach on organisational as well as on PI system levels. This presentation introduces the project ATROPINE and presents the current findings in the area of business model innovation in PI systems with regard to the regional conditions and cross-industry business setting.