Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations
P. Brandtner, A. Auinger, K. Gaubinger, M. Rabl - Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 7
Innovation Management is marked by a high degree of uncertainty, which represents a major challenge for organizations. In the course of the current research paper, a qualitative study was conducted to gain an overview of the different activities applied and the methods used in order to deal with uncertainty along the particular phases of the innovation process. The main findings of this paper represent a summary of best practices in innovative organizations regarding the application of appropriate tools, methods and tech-niques to systematically reduce uncertainty. The results indicate that mainly long-proven and established methods like the lead user approach, competition analysis are used, e.g. product roadmaps or portfolios were more rarely mentioned. The paper concludes with a discussion of theoretical and practical implica-tions of our study.