Development of Cross-Channel Logistics Processes in Online Food Retailing
M. Plasch, M. Kellermayr-Scheucher, E. Lengauer - Development of Cross-Channel Logistics Processes in Online Food Retailing - Operations Management in an Innovation Economy - Proceedings of the 21 Euroma Conference, Palermo, Italy, 2014, pp. 1-10
The underlying work identifies challenges as part of developing combined traditional stationary with online food retail concepts. Because online concepts have a consumer-centric character, service and quality expectation in this context is high and crucial. Online food retailing requires current logistics and supply processes in the food sector to be supplemented or adapted. It primarily refers to the storing, picking, handling and delivery process likewise. Are existing logistics distribution processes for supplying the stationary food retail meant to be appropriate? The paper contributes towards the understanding and knowledge of fundamental structures in food retailing in terms of cross-channel logistics implications.