Supply Chain Complexity - A view from different perspectives
M. Gerschberger, R. Hohensinn - Supply Chain Complexity - A view from different perspectives - Proceedings of the POM 2013 - Twenty Fourth Annual Conference, Denver, United States of America, 2013, pp. 1-7
Purpose of this paper: Companies offered a broader range of product variants, to a larger range
of customers (orders with a highly questionable contribution to financial key performance
indicators were accepted as well) independent of whether those markets had been served before
to master the economic crisis and to keep financial key performance indicators at an acceptable
level. In the subsequent period of market growth/recovery companies were wondering why
financial key performance indicators did not return to pre-crisis levels. One possible answer – the
cost of growing supply chain complexity outweighs the benefits of additional orders. Therefore,
the purpose of this paper is to analyse the development of supply chain complexity from
different perspectives (market, process, product, and organisation) from 2008 up to now and to
highlight possible attempts to reduce/manage supply chain complexity.
Methodology: Based on a longitudinal case study in the Austrian machine building industry the
company under consideration is analysed according to the development of supply chain
complexity within the four mentioned perspectives.
Findings: With respect to the company specific situations appropriate measures for the four
analysed perspectives of supply chain complexity are defined and operationalised. This enables
companies to easily and continuously monitor the development of the degree of complexity
within the supply chain.