Blogs for corporate communication – State of the Art and Diffusion
G. Petz, G. Wagner, A. Greiner - Blogs for corporate communication – State of the Art and Diffusion - FH Science Day 2008, Linz, Linz, Austria, 2008, pp. 446-453
Since 2006, blogs have become evident in the context of corporate communication throughout the
German speaking countries. Since the beginning, the numbers of blogs have risen significantly. The
authors of this paper have carried out an examination of the use of corporate blocks throughout different
branches. Numbers of blog posts and numbers of comments were evaluated and brought into relation
with different time frames, such as the times of the year or the lifecycle of a blog. The methodology was
based on manual collection of data and the support of a self developed web robot. It was also examined
whether the blogs are used in a multimedia context or as simple text blogs, and whether they are integrated
with other web based marketing activities or not.
The results are an overview about the use of corporate blogs in Germany and Austria as well some time
series of blogs and the numbers of comments, indicating a typical lifecycle of weblogs and numbers on
the used media.