Project

Pioneering the Digital Future for Omnichannel Retail Managers

Project

Jan 2018 - Dec 2022
The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Research projects within PERFORM focus on creating a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives: (i) develop sustainable business models for the Digital Retail sector, (ii) increase the customer experience along the customer journey, (iii) investigate the use of emerging technologies to build innovative Digital Retail services and (iv) develop a comprehensive knowledge base on Digital Retail operations and analytics.

Research program

2019
R. Zimmermann, A. Auinger, R. Riedl - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review - Proceedings of HCI International 2019, Orlando, Austria, 2019, pp. 82-92 more
2019
G. Obermeier, A. Auinger - Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda - Proceedings of HCI International 2019, Orlando, Austria, 2019, pp. 51-66 more