Wissenschaftsgebiet

Marketing

Wissenschaftsgebiet

2019
C. Szücs - Einstehenmüssen für Werbeaussagen: Die Verbrauchsgüterkaufrichtlinie und deren Umsetzung als Meilensteine in der Geschichte der europäischen Werbung in Werbegeschichte(n): Markenkommunikation zwischen Tradition und Moderne (Editors: S. Heinemann), 2019, pp. 327-337 mehr
2019
C. Szücs - Kapitalmarkt und Soziale Medien: (Auch) eine rechtliche Betrachtung in Digitalisierung und Kommunikation (Editors: M. Stumpf) - Springer VS, 2019, pp. 283-292 mehr
2018
S. Martin, D. Greiling, D. Wetzelhütter - Expectations of Facebook users towards a virtual dialogue with their public utility - International Journal of Energy Sector Management, Vol. 12, No. 3, 2018, pp. 408-425 mehr
2018
C. Szücs, S. Szücs - Die Nutzung von Twitter zum Zwecke der Kapitalmarktinformation - Datenschutz / Legal Tech. Tagungsband des 21. Internationalen Rechtsinformatik Symposions IRIS 2018, Salzburg, Österreich, 2018, pp. 657-660 mehr
2018
M. Schreiner, R. Riedl - Effect of Emotion on Content Engagement in Social Media Communication: A Short Review of Current Methods and a Call for Neurophysiological Methods - Proceedings of the NeuroIS Retreat 2018, Vienna, Österreich, 2018 mehr
2017
S. Martin - Towards a model of word-of-mouth in the health care sector - Journal of Nonprofit & Public Sector Marketing, 2017 mehr
2017
J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Österreich, 2017, pp. 111-120 mehr
2017
Y. Costa, W. Sarache, M. Überwimmer - Fleet size optimization in the discarded tire collection process - Research in Transportation Business and Management, 2017 mehr
2017
W. Wetzlinger, A. Auinger, H. Kindermann, W. Schönberger - Acceptance of Personalization in Omnichannel Retailing - HCI in Business, Government and Organizations: Interacting with Information Systems, Vancouver, Kanada, 2017, pp. 114-129 mehr
2017
M. Überwimmer, M. Gaisch, R. Füreder, Y. Costa - Proccedings Cross-Cultural Business Conference 2017 - Proceedings Cross-Cultural Business Conference 2017, Steyr, Österreich, 2017, pp. 1-335 mehr
2017
H. Kindermann, G. Petz - E-Commerce-Studie: Ein Leitfaden für Handelsbetriebe - Report, Wirtschaftskammer Oberösterreich, Österreich, 2017 mehr
2017
H. Kindermann, M. Schreiner - IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study - Proceedings of the Gmunden Retreat on NeuroIS 2017, Gmunden, Austria, Österreich, 2017 mehr
2017
S. Martin - Stakeholder dialogue on Facebook: findings from German, Austrian and Swiss public utilities - International Journal of Energy Sector Management, Vol. 11, No. 2, 2017 mehr
2017
F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118 mehr
2017
S. Martin - Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives - International Review on Public and Nonprofit Marketing, Vol. 14, No. 1, 2017, pp. 35-56 mehr
2016
G. Petz, M. Stieninger - Zukunftsradar: Trendreport Personalisierung in Zukunftsradar (Editors: Dr. Oskar Schachtner et al.) - Amt der Oö. Landesregierung, 2016, pp. 12-15 mehr
2016
C. Stadlmann - Manufacturers' Governance Mechanisms of the Distributors' Sales Force - Is there a Missing Link? - Proceedings of the 10th annual conference of the global sales science institute, Brimingham, Vereinigtes Königreich von Großbritannien und Nordirland, 2016, pp. 76-80 mehr
2016
F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842 mehr
2016
S. Martin, B. Grüb - Towards a process of agenda setting driven by social media - International Journal of Energy Sector Management, Vol. 10, No. 1, 2016, pp. 38-55 mehr
2016
F. Schweitzer - Perceived disempowerment and its relevance for designing smart products - Proceedings of the 76th Annual Meeting of the Academy of Management, Anaheim, Vereinigte Staaten von Amerika, 2016, pp. 1-15 mehr
2016
C. Stadlmann, M. Kass - GOVERNANCE OF INTERNATIONAL DISTRIBUTORS THROUGH INCENTIVE TRAVEL PROGRAMMES: INSIGHTS FROM MANUFACTURING ENTERPRISES. - Marketing Science & Inspiration, Vol. 11, No. 4, 2016, pp. 14-23 mehr
2016
S. Martin - The rise of Facebook-based communication in the energy sector - Zeitschrift für Energiewirtschaft, Vol. 40, No. 2, 2016, pp. 89-96 mehr
2016
C. Szücs, S. Szücs - Restriktionen im ORF-Gesetz: Crossmediale Herausforderungen für den öffentlich-rechtlichen Rundfunk in Österreich und seine Werbekunden in Crossmedia-Kommunikation in kulturbedingten Handlungsräumen (Editors: Christopher M. Schmidt) - VS Verlag für Sozialwissenschaften, 2016,… mehr
2016
T. Gruber-Muecke, C. Rau - “Fake It or Make It” – Selfies in Corporate Social Media Campaigns - Social Computing and Social Media, Toronto, ON, Kanada, 2016, pp. 417-427 mehr
2016
C. Stadlmann, M. Kass - Governance of International Distributors through Incentive Travel Programmes: Insights from Manufacturing Enterprises - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Österreich, 2016, pp. 114-121 mehr
2015
P. Strach - Seeking catchy names and acronyms: How does marketing science shoot itself in the foot - Marketing Science & Inspiration, Vol. 10, No. 1, 2015, pp. 59-60 mehr
2015
H. Kindermann - A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience - Journal of Marketing Management, Vol. 3, No. 1, 2015 mehr
2015
P. Strach - Thing Big: How Big Data Transforms Marketing - Marketing Science & Inspiration, Vol. 10, No. 2, 2015, pp. 49-50 mehr
2015
C. Stadlmann, B. Ehrenstorfer - THE IMPORTANCE OF AUTOMOTIVE SERVICES IN THE DISTRIBUTION BUSINESS AND THEIR CRITICAL FACTORS FOR SUCCESS - International Journal of Sales, Retail and Marketing, Vol. 4, No. 4, 2015, pp. 133-143 mehr
2015
P. Strach - Branding Locations: Creating Consistent adn Easy to Remember Messages - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 58-59 mehr
2015
P. Strach, S. Wiesinger - Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets - Cross-Cultural Business Conference 2015, Steyr, Österreich, 2015, pp. 161-168 mehr
2015
A. Zehetner, M. Simek - Supplier Selection Criteria and the Role of Emotions: an exploratory study in an Upper-Austrian setting - Marketing Science & Inspiration, Vol. 10, No. 4, 2015, pp. 18-33 mehr
2015
P. Strach, S. Wiesinger - Market entry mode predictors: Evidence from Austrian companies targeting Central European markets - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 2-10 mehr
2014
P. Strach - List price: What do they mean and why should we care - Marketing Science & Inspiration, Vol. 9, No. 3, 2014, pp. 60-61 mehr
2014
K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 mehr
2014
C. Szücs - Aktionärsinformation und -kommunikation in der Finanz- und Wirtschaftskrise am Beispiel börsenotierter österreichischer Gesellschaften in Kommunikation in Change und Risk. Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten (Editors: M. Stumpf, S. Wehmeier) - Springer,… mehr
2014
C. Stadlmann, B. Ehrenstorfer - The importance of automotive services in the distribution business and their critical factors for success - Managing the “Intangibles”: Business and Entrepreneurship Perspectives in a Global Context, Ancona, Italien, 2014, pp. 979-990 mehr
2014
S. Martin - Engaging stakeholders through Facebook: A study of German and Austrian public utility companies - Konferenzbeitrag bei der International Research Society for Public Management 2014 , 2014, pp. 1-23 mehr
2014
P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59 mehr
2014
S. Martin - Towards a social media driven agenda setting by public entities - Konferenzbeitrag zur EGPA Annual Conference, Speyer, Germany, 2014, 2014, pp. 1-31 mehr
2014
T. Gruber-Muecke - Which Benefits from Family Members play a Key Role when Going International as an SME? - Cross-Cultural Business Conference 2014, Steyr, Österreich, 2014 mehr
2013
C. Stadlmann, S. Cardinali, M. Skurczyński - The Perception of Future Challenges by German, Speaking, Polish and Italian Automotive Dealers - Proceedings Cross-Cultural Conference 2013, Steyr, Österreich, 2013, pp. 147-156 mehr
2012
C. Stadlmann - The purchaser's perceived risks in different economic situatins: implications for B2B marketing management - EKOHOMIKA PO3BNTKY, Vol. 62, No. 2, 2012, pp. 61-67 mehr
2012
F. Schweitzer - The Impact of Proactive Marketing at the Fuzzy Front End of Innovation - Proceedings of the AMA Summer Conference, Chicago, Vereinigte Staaten von Amerika, 2012 mehr
2011
A. Zehetner, T. Sudarevic, L. Pupovac - Different views and potential pitfalls in the implementation of CRM - The International Scientific Journal of Management Information Systems, Vol. 6, No. 1, 2011, pp. 8-15 mehr
2011
H. Kindermann - A Short-Term Twofold Impact on Banner Ads - SCSM 2016: Social Computing and Social Media, Orlando, Vereinigte Staaten von Amerika, 2011, pp. 417-426 mehr
2011
C. Stadlmann, H. Feichtenschlager, A. Mayr, A. Zehetner - The Perception of Risks of Austrian Micro and Small Enterprises in the Case of Outsourcing of Financial Business Processes - 2011 Global Business Conference, Sibenik, Kroatien, 2011, pp. 366-372 mehr
2011
A. Zehetner, C. Engelhardt-Nowitzki, B. Hengstberger, J. Kraigher-Krainer - Emotions in Organizational Buying Behaviour - Proceedings - 1st International Conference on Value Chain Management Steyr 2011, Steyr, Österreich, 2011, pp. 345-368 mehr
2010
C. Stadlmann - Developing a Sales Partner Screening Instrument – Findings from a Project with the Austrian Medical Devices Industry - Proceedings Conference Day 2010, Steyr, Österreich, 2010, pp. 179-183 mehr
2010
L. Pupovac, A. Zehetner - Customer equity, a comprehensive approach in measuring marketing performance - XII Internacionalni Simpozijum "Menadzment znanja i organizacione Nauke", Zlatibor, Serbien, 2010, pp. 217-223 mehr
2010
H. Jodlbauer, J. Arminger, C. Engelhardt-Nowitzki, J. Hofstadler, J. Kraigher-Krainer, H. Losbichler, S. Wiesinger - Herausgeber des Tagungsbandes - Proceedings Conference Day 2010, Steyr, Österreich, 2010 mehr
2010
F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 mehr
2008
M. Rabl - Organisationsformen des Produktmanagements in :Praxisorientiertes Innovations- und Produktmanagement (Contributions to Book: Part/Chapter/Section 9), - Georg Thieme Verlag KG Stuttgart, 2008, pp. 329-346 mehr
2008
A. Zehetner, S. Wiesinger - International Marketing Communication Strategies of Austrian Companies in CEE-Countries - Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism, Ljubljana, Slowenien, 2008, pp. 103-104 mehr
2008
A. Zehetner - The role of trade fairs for small and medium sized Busines-to-Business companies - The role of trade fairs for small and medium sized Busines-to-Business companies, Prague, Tschechische Republik, 2008, pp. 13 mehr
2008
A. Auinger, H. Konnerth, D. Nedbal - Potential of Web-Mashups for Marketing 2.0 - Proceedings FH Science Day 2008, Linz, Österreich, 2008, pp. 436-445 mehr
2007
J. Kraigher-Krainer - Das ECID-Modell - Deutscher Universitäts-Verlag, 2007, pp. 369 mehr
2006
J. Kraigher-Krainer - Proceedings of the FH Science Day 2006 - Shaker Verlag, 2006, pp. 229 mehr
2006
K. Gaubinger - Grundlagen der Identifikation von Geschäftschancen: Situationsanalyse in Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen (Editors: T. Werani, K. Gaubinger, H. Kindermann) - Georg Thieme Verlag KG Stuttgart, 2006, pp. 57-70 mehr
2001
T. Foscht, G. Essinger, J. Kraigher-Krainer - The Barriers to Purchasing in E-Commerce Environments: Findings from Austria - European Retail Digest, Vol. 1, No. 1, 2001, pp. 34-36 mehr
1982
J. Kraigher-Krainer - Zur Werbewirksamkeit des Fußballsponsoring, 1982, pp. 100 mehr