Wissenschaftsgebiet

Absatzwirtschaft

Wissenschaftsgebiet

2019
A. Zehetner - Emotionale Intelligenz und Verkaufsperformance - Springer Verlag, 2019 mehr
2018
A. Zehetner, V. Kashyap, T. Foscht - The Moderating Effect of Trait Emotional Intelligence on the Relationship between Selling Skills and Performance: Findings from a B2B Context - EMAC 2018 Proceedings, Glasgow, Österreich, 2018, pp. 1-12 mehr
2018
J. Kraigher-Krainer - Twilight of the Goods, 2018 mehr
2018
M. Überwimmer, C. Ebner, T. Gangl - Interkulturelle Kompetenzerweiterung im weltweiten Servicevertrieb in Personalmanagement - Springer Vieweg, 2018, pp. 433-449 mehr
2018
F. Schweitzer, M. Palmié , O. Gassmann - Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation - R&D Management, Vol. 48, No. 5, 2018, pp. 534-551 mehr
2017
T. Foscht, A. Zehetner, V. Kashiap - How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education - 2017 Summer AMA Conference, San Francisco, Vereinigte Staaten von Amerika, 2017,… mehr
2015
S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian sales partner management in CEE countries - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 20-28 mehr
2015
M. Überwimmer, T. Gangl, S. Wiesinger - B2B-marketing communication strategies in CEE - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 11-19 mehr
2014
C. Stadlmann, P. Grinell - AutoMart Ltd: How to measure business performance and set benchmarks in dealership business - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 97-109 mehr
2014
A. Zehetner - What drives professional purchasers in Emoce v marketingu (Editors: Vysekalová Jitka et. al.) - Expert Publishing, 2014, pp. 175-190 mehr
2014
C. Eisl, H. Losbichler - Infografik - der ultimative Test - Best Practice Reporting Austria 2014, 2014, pp. 34-37 mehr
2014
C. Stadlmann, B. Ehrenstorfer - KTM Sportmotorcycle AG: Customer Profiling in the Motorsports Business - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 119-123 mehr
2014
T. Felberbauer, K. Altendorfer, H. Jodlbauer - Integrating the Stochastic of Forecast Errors and Demand Fluctuation into the Hierarchical Production Planning using a Planned Utilization Factor - 18th International Working Seminar on Production Economics, Innsbruck, Österreich, 2014, pp. 13 mehr
2014
R. Füreder, Y. Maier, A. Yaramova - Value-based Pricing in Austrian Medium-sized Companies - Strategic Management, Vol. 19, No. 4, 2014 mehr
2014
C. Stadlmann, K. Almhofer - Turnaround management in the tractor dealership business in Romania - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 128-134 mehr
2013
R. Riedl, H. Kindermann, A. Auinger, A. Javor - Computer Breakdown as a Stress Factor during Task Completion under Time Pressure: Identifying Gender Differences Based on Skin Conductance - Advances in Human Computer Interaction, Vol. 2013, No. 1, 2013, pp. 1-8 mehr
2013
D. Panetlic, N. Davcik, A. Zehetner, T. Gillpatrick - Sustainability as a marketing doctrine (in different economical conditions) - Proceedings Cross-Cultural Conference 2013, Steyr, Österreich, 2013, pp. 11 mehr
2013
R. Füreder, F. Farthofer - Different personality-types in the purchasing area and their impact on the sales department - Cross-Cultural Conference 2013, Steyr, Österreich, 2013, pp. 43-50 mehr
2013
F. Schweitzer, I. Gabriel - Operative Umsetzung von Relaunch-Aktivitäten in Praxishandbuch Relaunch - Springer, 2013, pp. 345-368 mehr
2013
G. Aschauer - The development of sustainable transports through the right logistics strategy - a system dynamics approach - Proceedings of the 31st International Conference - System Dynamics Society, Cambridge, Massachusetts, Vereinigte Staaten von Amerika, 2013 mehr
2013
S. Wiesinger, P. Walter, A. Zehetner, F. Bauinger, Y. Skovpen - Austrian Business Experiences in CEE-Countries: Before and after the crisis of 2008 - Cross-Cultural Conference 2013, Proceedings, Steyr, Österreich, 2013, pp. 7 mehr
2012
A. Zehetner - Stuying Emotions in Business Relationships - Proceedings of the AMA Summer Conference, Chicago, Vereinigte Staaten von Amerika, 2012, pp. 63-71 mehr
2011
R. Füreder - Add value to your company through innovation. Success factors that have to be considered when implementing innovation - International Scientific Conference "Modern Problems of Enterprise Management: Theory and Practice", Khakiv, Ukraine, 2011, pp. 121-125 mehr
2010
A. Zehetner - Sales compensation models - what we can learn from Agency Theory - Proceedings Conference Day 2010, Steyr, Österreich, 2010, pp. 11 mehr
2010
I. Boitllehner, M. Jabornegg Altenfels - Cross-Cultural Competence – a missing topic in the Austrian Education at Schools - Cross-Cultural Competence – a missing topic in the Austrian Education at Schools, Ankara, Türkei, 2010 mehr
2010
A. Zehetner, T. Sudarevic, L. Pupovac - Comprehensive approach in measuring customer value in B2B markets from the supplier’s perspective - Conference Day 2010 - proceedings, Steyr, Österreich, 2010, pp. 13 mehr
2010
A. Zehetner, S. Wiesinger - Understanding Future Employees In CEEC - Global Business Conference, Dubrovnik, Zagreb, Kroatien, 2010, pp. 200-209 mehr
2010
M. Kretschmer, K. Gaubinger, F. Schweitzer - Produktdesign in Investitionsgütermärkten: Quantifizierung des Nutzens anhand direkter Nutzenstiftung beim Endkunden - Design - Kosten und Nutzen, Dresden, Deutschland, 2010 mehr
2008
P. Brandl, C. A. Heyduk, J. Stumpf - Die Prozesslandkarte zeigt den Weg zur lernenden Organisation - Sozialwirtschaft, Vol. 1, No. 1, 2008, pp. 34-36 mehr
2007
C. Weger - Verschwendung erkennen - Gesamtanlageneffizienz steigern - DRUCKGUSS-PRAXIS, Vol. 2007, No. 4, 2007, pp. 6 mehr
2002
J. Althaler, H. Jodlbauer - A New Optimal Demand Forecast Model - Operations Research Proceedings 2002, Klagenfurt, Österreich, 2002, pp. 71-76 mehr
2000
K. Gaubinger - Strategisches Marketing-Controlling für KMU – Basis für den Erfolg im EU-Binnenmarkt in Strategisches Marketing-Controlling für KMU – Basis für den Erfolg im EU-Binnenmarkt - Georg Thieme Verlag KG Stuttgart, 2000, pp. 320 mehr