Customer retention in mass markets: customer inertness and attitude as key aspects

Outline

H. Kindermann, A. Greiner, J. Wörgötter - Customer retention in mass markets: customer inertness and attitude as key aspects - 16th International Colloquium in Relationship Marketing, Swansea, Wales, Vereinigtes Königreich von Großbritannien und Nordirland, 2008, pp. 5