Publikation

Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z

Publikation, 2020

Outline

P. Brandtner, D. Freudenthaler-Mayrhofer - Business Model Innovation in the Automotive Industry – Socio-cultural Trends in Generation Y & Z - Proceedings of the XXXI ISPIM Innovation Conference, Virtual, Deutschland, 2020