Publikation

Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Publikation, 2019

Outline

R. Zimmermann, A. Auinger, R. Riedl - Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review - Proceedings of HCI International 2019, Orlando, Österreich, 2019, pp. 82-92