Publikation

Intensive WOM behaviour in the healthcare sector – the case of an Austrian hospital’s Facebook site

Publikation, 2019

Outline

S. Martin, B. Grüb - Intensive WOM behaviour in the healthcare sector – the case of an Austrian hospital’s Facebook site - Proceedings of the XXIII IRSPM Annual Conference 2019 , Wellington, Neuseeland, 2019, pp. 1-27