Publikation

Where does Toulmin’s theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying

Publikation

Outline

M. Linzmajer, M. Hubert, R. Riedl, P. Kenning - Where does Toulmin’s theory of argumentation reside in the brain? The neural mechanisms underlying trustworthiness in online-buying - Proceedings of the 41st Annual European Marketing Academy Conference (EMAC), Lisbon, Portugal, 2012