Publikation

How consumer impulsiveness moderates online trustworthiness evaluations: Neurophysiological insights.

Publikation, 2014

Outline

M. Hubert, M. Hubert, R. Riedl, P. Kenning - How consumer impulsiveness moderates online trustworthiness evaluations: Neurophysiological insights. - Proceedings of the 35th International Conference on Information Systems (ICIS), Auckland, Neuseeland, 2014