Publikation

Trust me if you can: Neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings

Publikation

Outline

M. Hubert, M. Hubert, M. Linzmajer, R. Riedl, P. Kenning - Trust me if you can: Neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings - European Journal of Marketing, Vol. 52, No. 1, 2018, pp. 118-146