Steel Corp: Using Logistics Criteria to Segment Customers
M. Gerschberger, I. Manuj, P. Freinberger - Steel Corp: Using Logistics Criteria to Segment Customers - Council of Supply Chain Management Professionals, Nashville, Vereinigte Staaten von Amerika, 2018, pp. 1-16
Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.