Publikation

IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study

Publikation, 2017

Outline

H. Kindermann, M. Schreiner - IAT Measurement Method to Evaluate Emotional Aspects of Brand Perception – a Pilot Study - Proceedings of the Gmunden Retreat on NeuroIS 2017, Gmunden, Austria, Österreich, 2017