Publikation

Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products

Publikation, 2017

Outline

F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118
Personen
  • Prof. (FH) Mag. Dr. Fiona Schweitzer
Forschungseinheiten
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