Proceedings Cross-Cultural Business Conference 2016
M. Überwimmer, T. Gangl, M. Gaisch, C. Stadlmann - Proceedings Cross-Cultural Business Conference 2016 - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Österreich, 2016, pp. 1-318
In this new age of globalization, cross-cultural and economic issues are increasingly becoming the center
of attention in a variety of fields. Therefore, it is vital for both researchers and practitioners to continuously
enhance and share their knowledge of their particular research areas and to embrace intercultural and
economic aspects in their everyday working lives.
The Cross-Cultural Management and Emerging Markets Centre at the University of Applied Sciences
Upper Austria, School of Management in Steyr performs research activities for the study programme
Global Sales and Marketing, addressing such cross-cultural topics.
In cooperation with the School of Informatics, Communications and Media in Hagenberg, the CrossCultural
Business Conference 2016 is carried out to deal with intercultural perspectives in:
Session A: Intercultural Perspectives in Global Business, Marketing, Sales and Service
Session B: Intercultural Perspectives in Higher Education Research
Session C: Intercultural Perspectives in Higher Education, Teaching and Learning
Session D: Intercultural Perspectives in Human Resource Management
We would like to thank all conference participants who made their valuable contributions and hope the
conference will strengthen our partnership and to serve as a platform for further research cooperation.