Publikation

Market entry mode predictors: Evidence from Austrian companies targeting Central European markets

Publikation, 2015

Outline

P. Strach, S. Wiesinger - Market entry mode predictors: Evidence from Austrian companies targeting Central European markets - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 2-10

Abstract

Market entry mode choice has been one of the core topics in international business literature. The evolutionary approach to market entry strategies represented by the Uppsala model may still be valid even when examined on the regional (CEE) level of analysis.