Publikation

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Publikation

Outline

P. Strach, S. Wiesinger - Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets - Cross-Cultural Business Conference 2015, Steyr, Österreich, 2015, pp. 161-168

Abstract

The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.