Publikation

Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Publikation, 2015

Outline

P. Strach - Seeking catchy names and acronyms: How does marketing science shoot itself in the foot - Marketing Science & Inspiration, Vol. 10, No. 1, 2015, pp. 59-60

Abstract

The article discusses the role of novel expressions in the development of marketing and marketing science.