Publikation

Unusual advertising or the dawn of a traditional component of marketing communications?

Publikation

Outline

P. Strach - Unusual advertising or the dawn of a traditional component of marketing communications? - Marketing Science & Inspiration, Vol. 9, No. 4, 2014, pp. 58-59

Abstract

Masmedia are challenged by declining audiences to provide meaningful channels for Marketing communications. The role of addressing large audience seemed to be taken by both general and specialized social media.