Publikation

Market research in the process of new product development.

Publikation, 2013

Outline

F. Schweitzer - Market research in the process of new product development. in Gupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp - M. Dekker Verlag, 2013
Personen
  • Prof. (FH) Mag. Dr. Fiona Schweitzer
Forschungseinheiten

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