Publikation

The Impact of Business to Consumer E Commerce on Organizational Structure, Brand Architecture, IT Structure and their Interrelations

Publikation, 2006

Outline

H. Treiblmaier, A. Strebinger - The Impact of Business to Consumer E Commerce on Organizational Structure, Brand Architecture, IT Structure and their Interrelations - Schmalenbach Business Review, Vol. 58, No. 1, 2006, pp. 81-113