Users' Trust Building Processes during Their Initial Connecting Behavior in Social Networks: Behavioral and Neural Evidence

Outline

I. Kopton, J. Sommer, A. Winkelmann, R. Riedl, P. Kenning - Users' Trust Building Processes during Their Initial Connecting Behavior in Social Networks: Behavioral and Neural Evidence - Proceedings of the 34th International Conference on Information Systems (ICIS), Mailand, Italien, 2013