FH-Prof. Priv.Doz. Dr. Jörg Kraigher-Krainer

Phone:+43 5 0804 33610
Fax:+43 5 0804 933610
Email:joerg.kraigher@fh-steyr.at

Education:

2/2002 - 10/2006 Karl Franzens Universität Graz, Habilitation in Betriebswirtschaftslehre, Privatdozent
9/1975 - 4/1983 Karl Franzens Universität Graz, Betriebswirtschaftslehre und Psychologie, Dr.

Professional career & activities:

9/1996 - 1/1999 Grazer Wechselseitige Versicherung, CMO, strategic and operative Marketing
7/1986 - 1/1999 BSG Graz, Manager, Communication
9/1983 - 8/1995 Grazer Wechselseitige Versicherung, Director Communication and Market Research, Communication and Market Research
5/1982 - 12/1983 Werbeagentur D&R Graz, Freelancer, Strategic Planner
7/1981 - 10/1981 Nestle Germany, logistics, Trainee
7/1976 - 12/1976 Austrian Army, Trainee, Market Researcher

Research interests:

Environmental and Social Sustainability, Customer Value Management, Buyer Behavior

 

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