Research field
Innovations and Technology Management
The focus of this interdisciplinary R & D theme, at the centre of which is the Research and Transfer Center "Systematic Product Innovation Tansfercenter", focuses on the further development and application of methods and tools for the performance improvement of the early phases of innovation. This focus is based on the fact that the activities at the "Front End of Innovation" have a central leverage effect on the success of an innovation project.
The sprint> competence spectrum maps central topics along the entire front-end process. These are reflected in the following four areas where innovative methods and tools are developed:
Sprint> research: The competence spectrum ranges from the usable evaluation of product concepts by means of multivariate statistical methods, through the conception and execution of acceptance tests for product ideas and concepts to institutionalized trend monitoring in selected areas.
Sprint> lab: Supported by advanced creativity support tools in conjunction with modern infrastructure (such as "Multitouch Powerwall"), strategic workshops and ideas workshops are designed and implemented.Gib Text oder eine Webadresse ein oder lasse ein Dokument übersetzen.
Sprint> design: Bundled design know-how combined with advanced visualization methods enables the targeted design of "design-driven innovations".
Sprint> tec: This field of competence focuses on performance enhancement through rapid and virtual prototyping methods as well as the conception of innovation and technology commercialization processes.
Persons:
- FH-Prof. Mag. Dr. Andreas Auinger
- Julian Peter Bauer BSc MSc
- Dr. Patrick Brandtner BA MA
- Thomas Michael Fischer BA MSc
- FH-Prof. Mag. Dr. Kurt Gaubinger
- FH-Prof. PD DI Dr. Michael Haller
- FH-Prof. Dipl.-Des. Dr. Markus Kretschmer
- FH-Prof. Arch. DI Dr. Herbert Claus Leindecker
- Florian Perteneder BSc MSc
- FH-Prof. DI Dr. Michael Rabl MBA
- Victoria Elke Rammer MA
- FH-Prof. Dipl. Wirtsch. Ing Dr Christiane Rau
- Mario Rubenzer BA
- FH-Prof. Mag. Dr. Fiona Schweitzer
Publications:
2017 | Creating Momentum for Radically New Products in Idea Evaluation Processes F. Schweitzer, K. Gaubinger - Creating Momentum for Radically New Products in Idea Evaluation Processes - Proceedings of the 2017 R&D Management Conference, Leuven, Belgium, 2017, pp. 1-5 |
2017 | Creating Competitive Advantage from Service C. Rau, A. Zbiek, J. Jonas - Creating Competitive Advantage from Service - Research-Technology Management, Vol. 60, No. 3, 2017, pp. 48-56 |
2017 | The choice of composers influences the composition F. Schweitzer, K. Gaubinger - The choice of composers influences the composition - Proceedings of the XXVIII ISPIM Conference, Vienna, Austria, 2017, pp. 1-4 |
2017 | Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products F. Schweitzer, E. van den Hende - Drivers and consequences of narrative transportation: Understanding the role of stories and domain-specific skills in improving radically new products - JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, No. 1, 2017, pp. 101-118 |
2016 | A stakeholder tango for systemic innovation: Cases from the European automotive industry F. Schweitzer, J. Kahlert, M. Palmié - A stakeholder tango for systemic innovation: Cases from the European automotive industry - Proceedings of EURAM 2016, Paris , France, 2016, pp. 1-21 |
2016 | Entrepreneurial Innovation O. Gassmann, F. Schweitzer - Entrepreneurial Innovation in Handbook Entrepreneurship, 2016, pp. 1-15 |
2016 | Evaluation of Design Artifacts – more than prototypes and case studies P. Brandtner, A. Auinger, K. Gaubinger, M. Helfert - Evaluation of Design Artifacts – more than prototypes and case studies - Proceedings of Workshop on Practice-based Design and Innovation of Digital Artifacts, Dublin, Ireland, 2016, pp. 12 |
2016 | Service Prototyping C. Rau, J. Jonas, F. Schweitzer - Service Prototyping in Open Tourism (Editors: R. Egger, I. Gula, D. Walcher) - Springer Verlag, 2016, pp. 371-381 |
2016 | The interplay of perceived disempowerment, intervention design, and personal innovativeness in smart product adoption F. Schweitzer - The interplay of perceived disempowerment, intervention design, and personal innovativeness in smart product adoption - Proceedings of the AMA Summer Conference 2016, Atlanta, United States of America, 2016, pp. 1-12 |
2016 | Transforming their macro-environment: How can firms advance macro-systemic innovation? F. Schweitzer, J. Kahlert, M. Palmié - Transforming their macro-environment: How can firms advance macro-systemic innovation? - Proceedings of the SMS Special Conference: Strategy Challenges in the 21st Century: Innovation, Entrepreneurship and Coopetition , Rome, Italy, 2016, pp. 1-24 |
2016 | A long way home: How an intra-organizational innovation network overcomes its political boundaries C. Rau, A. Neyer, A. Schipanski, F. Schweitzer - A long way home: How an intra-organizational innovation network overcomes its political boundaries - Management Revue, Vol. 27, No. 3, 2016, pp. 139-159 |
2016 | Playing Possum, Hide-and-seek, and other Behavioral Patterns: Knowledge Boundaries at Newly Emerging Interfaces C. Rau, K. Möslein, A. Neyer - Playing Possum, Hide-and-seek, and other Behavioral Patterns: Knowledge Boundaries at Newly Emerging Interfaces - R&D Management, Vol. 46, No. 2, 2016, pp. 341-352 |
2016 | “Fake It or Make It” – Selfies in Corporate Social Media Campaigns T. Gruber-Muecke, C. Rau - “Fake It or Make It” – Selfies in Corporate Social Media Campaigns - Social Computing and Social Media, Toronto, ON, Canada, 2016, pp. 417-427 |
2016 | The impact of perceived disempowerment on the intention to adopt smart products F. Schweitzer - The impact of perceived disempowerment on the intention to adopt smart products - Proceedings of the 23rd International Product Development Management Conference, Glasgow, United Kingdom of Great Britain and Northern Ireland, 2016, pp. 104-117 |
2016 | Perceived disempowerment and its relevance for designing smart products F. Schweitzer - Perceived disempowerment and its relevance for designing smart products - Proceedings of the 76th Annual Meeting of the Academy of Management, Anaheim, United States of America, 2016, pp. 1-15 |
2016 | To be or not to be in thrall to the march of smart products F. Schweitzer, E. van den Hende - To be or not to be in thrall to the march of smart products - PSYCHOLOGY & MARKETING, Vol. 33, No. 10, 2016, pp. 830-842 |
2016 | Software Tools for Service Designers C. Rau, A. Zbiek - Software Tools for Service Designers - Touchpoint, 2016, pp. 74-79 |
2015 | Twenty-five Years of Customer Integration in Creating Radical Product Innovations: A Review and Outlook F. Schweitzer, J. Bauer - Twenty-five Years of Customer Integration in Creating Radical Product Innovations: A Review and Outlook - Proceedings of the 5th CIM Community Workshop, Enschede, The Netherlands, Netherlands, 2015, pp. 1-12 |
2015 | Key Performance Indicators for the area of R&D and Innovation K. Gaubinger, M. Rabl - Key Performance Indicators for the area of R&D and Innovation in Handbook of Economic Metrics (Contributions to Book: Part/Chapter/Section 9), - Linde Verlag Wien, 2015, pp. 337-353 |
2015 | Technologically Reflective Individuals as Enablers of Social Innovation F. Schweitzer, C. Rau, O. Gassmann, E. van den Hende - Technologically Reflective Individuals as Enablers of Social Innovation - Journal of Product Innovation Management, Vol. 32, No. 7, 2015, pp. 1-14 |
2015 | Opportunity Maximization: Towards a Paradigm Shift in Innovation Management K. Gaubinger, M. Rabl, S. Swan, A. Petutschnigg, M. Ebner - Opportunity Maximization: Towards a Paradigm Shift in Innovation Management - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 1-7 |
2015 | New Didactic Approaches in Accounting: Moving Beyond the Calculation Exercise P. Strach, I. Stejskalova - New Didactic Approaches in Accounting: Moving Beyond the Calculation Exercise - Proceedings of the Business & Management Conference, Vienna, Austria, 2015, pp. 307-317 |
2015 | Start-Up Ecosystems for Technology-Triggered Social Innovation (TTSIs) F. Schweitzer, A. Weigl - Start-Up Ecosystems for Technology-Triggered Social Innovation (TTSIs) - Adoption of Living Labs for the Conceptual Term “Industrial Mobility”, Budapest, Hungary, 2015, pp. 1-20 |
2015 | Lessons Learned aus einem Service Design-Projekt A. Zbiek, C. Rau - Lessons Learned aus einem Service Design-Projekt - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015 |
2015 | Multi-Criteria Selection in Design Science Projects – A Procedure for Selecting Foresight Methods at the Front End of Innovation P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Multi-Criteria Selection in Design Science Projects – A Procedure for Selecting Foresight Methods at the Front End of Innovation - Proceedings of Tenth International Conference on Design Science Research in Information Systems and Technology, Dublin, Ireland, 2015, pp. 16 |
2015 | Conceptual Design of a Zero-Waste Customer Experience M. Kretschmer, F. Seher - Conceptual Design of a Zero-Waste Customer Experience - Sustainable Innovation 2015, Towards Sustainable Product Design, Epsom, United Kingdom of Great Britain and Northern Ireland, 2015, pp. 147-153 |
2015 | Conducting focus group research in a design science project P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Conducting focus group research in a design science project - Systems, Signs & Actions, Vol. 9, No. 1, 2015, pp. 26-55 |
2015 | The negative effect of a perceived lack of an installed base on technology adoption. F. Schweitzer - The negative effect of a perceived lack of an installed base on technology adoption. - International Journal of Innovation Management, Vol. 19, No. 2, 2015, pp. 1-28 |
2015 | Organizational Challenges of Customer Co-creation B. Bergmayr, C. Rau, K. Krämer - Organizational Challenges of Customer Co-creation - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015 |
2015 | Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations P. Brandtner, A. Auinger, K. Gaubinger, M. Rabl - Handling Uncertainty in Innovation Management – an empirical analysis of innovative organizations - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 7 |
2014 | How can users contribute to radical innovation? F. Schweitzer, C. Rau, E. van den Hende - How can users contribute to radical innovation? - Proceedings of the 21st International Product Development Management Conference , Limerick, Ireland, 2014 |
2014 | Creativity for a New Era M. Kretschmer - Creativity for a New Era - Proceedings of NordDesign 2014 Conference, Helsinki, Finland, 2014, pp. 95-104 |
2014 | Applicability of Focus Groups in a Design Science Project P. Brandtner, M. Helfert, A. Auinger, K. Gaubinger - Applicability of Focus Groups in a Design Science Project - Electronic proceedings ADWI - 2014, Friedrichshafen, Germany, 2014, pp. 12 |
2014 | Open Foresight Workshops for Opportunity Identification C. Rau, F. Schweitzer, O. Gassmann - Open Foresight Workshops for Opportunity Identification in Open Innovation: New Product Development Essentials from the PDMA (Editors: Charles Noble, Serdar Durmusogla, Abbie Griffin) - John Wiley & Sons, Ltd, 2014, pp. 27-52 |
2014 | The Role of Technical Reflectiveness and Narrative Transportation in Ideation F. Schweitzer, C. Rau, E. van den Hende - The Role of Technical Reflectiveness and Narrative Transportation in Ideation - Proceedings of the XXV ISPIM Conference, 8.-11. June, Dublin, Dublin, Ireland, 2014, pp. 1-4 |
2014 | Innovation Management Support Tools – a Comparative Analysis Focusing on Open Innovation. A. Auinger, P. Brandtner, T. Fischer, M. Helfert, K. Gaubinger - Innovation Management Support Tools – a Comparative Analysis Focusing on Open Innovation. - Proceedings of Academy of World Business, Marketing & Management Development Conference, Dubai, United Arab Emirates, 2014, pp. 12 |
2014 | Technology-Reflective Individuals for Sustainable Innovations C. Rau, F. Schweitzer, O. Gassmann - Technology-Reflective Individuals for Sustainable Innovations - Proceedings of the XXV ISPIM Conference, 8.-11. June, Dublin, Dublin, Ireland, 2014 |
2014 | Dealing with Uncertainty in Innovation Management P. Brandtner, K. Gaubinger, A. Auinger, M. Helfert, M. Rabl - Dealing with Uncertainty in Innovation Management - Proceedings of XXV ISPIM Conference - Innovation for Sustainable Economy and Society (June 2014), Dublin, Ireland, 2014, pp. 13 |
2014 | Innovation and Product Management K. Gaubinger, M. Rabl, S. Swan, T. Werani - Innovation and Product Management - Springer Verlag, 2014, pp. 1-327 |
2014 | Which Benefits from Family Members play a Key Role when Going International as an SME? T. Gruber-Muecke - Which Benefits from Family Members play a Key Role when Going International as an SME? - Cross-Cultural Business Conference 2014, Steyr, Austria, 2014 |
2014 | The impact of the organizational implementation of innovation management on reducing uncertainty in innovation M. Rabl, K. Gaubinger - The impact of the organizational implementation of innovation management on reducing uncertainty in innovation - Proceedings FFH 2014, Kufstein, Austria, 2014, pp. 9 |
2014 | Lessons from Ideation: Where Does User Involvement Lead Us? F. Schweitzer, O. Gassmann, C. Rau - Lessons from Ideation: Where Does User Involvement Lead Us? - Creativity and Innovation Management, Vol. 23, No. 2, 2014, pp. 155-167 |
2013 | Sprint Radar: Community-Based Trend Identification D. Eser, K. Gaubinger, M. Rabl - Sprint Radar: Community-Based Trend Identification in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 275-280 |
2013 | Fuzzy Front End of Innovation: Quo Vadis? O. Gassmann, F. Schweitzer - Fuzzy Front End of Innovation: Quo Vadis? in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 301-310 |
2013 | Integrating Customers at the Front End of Innovation F. Schweitzer - Integrating Customers at the Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 31-48 |
2013 | "Guidance" for quality assurance of buildings H. C. Leindecker, T. Schrag, E. Stocker, C. Wartha, E. Hasler - "Guidance" for quality assurance of buildings - greenbuilding, Vol. 2013, No. 5, 2013, pp. 21-27 |
2013 | Success factors for the sustainable cooperation of companies with design agencies M. Kretschmer, M. Moser - Success factors for the sustainable cooperation of companies with design agencies - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 263-265 |
2013 | Increasing efficiency and effectiveness of creative processes by computer-aided interaction K. Gaubinger, M. Haller, S. Hahnwald, F. Perteneder - Increasing efficiency and effectiveness of creative processes by computer-aided interaction - Proceedings FFH 2013, Dornbirn, Austria, 2013, pp. 81-90 |
2013 | Structuring the Front End of Innovation K. Gaubinger, M. Rabl - Structuring the Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 15-30 |
2013 | voestalpine Anarbeitung: Commercialization Framework for Technology Development Project K. Gaubinger, F. Schweitzer, H. Kirchweger - voestalpine Anarbeitung: Commercialization Framework for Technology Development Project in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 289-294 |
2013 | Managing the Unmanageable: The Fuzzy Front End of Innovation F. Schweitzer, O. Gassmann - Managing the Unmanageable: The Fuzzy Front End of Innovation in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 3-14 |
2013 | The impact of the organizational implementation of innovation management on reducing uncertainty in innovation M. Rabl - The impact of the organizational implementation of innovation management on reducing uncertainty in innovation - Master/Diploma Thesis, Technische Universität München, Germany, 2013, pp. 1-92 |
2013 | Market research in the process of new product development. F. Schweitzer - Market research in the process of new product development. in Gupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp - M. Dekker Verlag, 2013 |
2013 | The Role of Open Innovation in Dynamic Environments F. Schweitzer, O. Gassmann, K. Gaubinger - The Role of Open Innovation in Dynamic Environments in Open Innovation Research, Management and Practice, Series on Technology Management, 2013 |
2013 | Emporia: The Merits of Online Idea Competitions F. Schweitzer, W. Buchinger - Emporia: The Merits of Online Idea Competitions in Management of the Fuzzy Front End of Innovation - Springer Verlag, 2013, pp. 221-226 |
2013 | Implementation of Relaunch Activities F. Schweitzer, I. Gabriel - Implementation of Relaunch Activities in Handbook Product Relaunch - Springer, 2013, pp. 345-368 |
2013 | Relaunch Activities in Product and Program Management K. Gaubinger, M. Rabl - Relaunch Activities in Product and Program Management in Handbook Product Relaunch - Springer, 2013, pp. 1-24 |
2012 | Success Factor Sustainability and the Need for Action in Design M. Kretschmer - Success Factor Sustainability and the Need for Action in Design - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012 |
2012 | Innovation Without Me - Why employees do (not) participate in organizational innovation communities A. Wendelken, F. Danzinger, C. Rau, K. Möslein - Innovation Without Me - Why employees do (not) participate in organizational innovation communities - Procceedings of the 2012 R&D Management Conference, Grenoble Ecole de Management, France, 2012 |
2012 | 'The role of proactive marketing in the early phases of product innovation F. Schweitzer, O. Gassmann - 'The role of proactive marketing in the early phases of product innovation - Proceedings of the Global Marketing Conference at Seoul, Seoul, Republic of Korea, 2012 |
2012 | Building & Living 2020+ F. Schweitzer, H. Gsottbauer, I. Gabriel - Building & Living 2020+ - Report, Wirtschaftskammer Österreich, Austria, 2012 |
2012 | Framework for sustainable oriented technology development K. Gaubinger, F. Schweitzer, R. Zweimüller - Framework for sustainable oriented technology development - Proceedings of the 7th International Scientific Conference “Business and Management 2012”, Vilnius, Lithuania, 2012, pp. 9 |
2012 | Establishing the Creative Sciences M. Kretschmer - Establishing the Creative Sciences in Design Forward: Creative Strategies for Sustainable Change (Editors: H. Esslinger) - Arnoldsche Art Publishers, 2012, pp. 28-49 |
2012 | Action at the front end of innovation F. Schweitzer, I. Gabriel - Action at the front end of innovation - International Journal of Innovation Management, Vol. 16, No. 6, 2012 |
2012 | The effect of project planning at the front end of innovation F. Schweitzer, O. Gassmann, I. Gabriel - The effect of project planning at the front end of innovation - Procceedings of the 2012 R&D Management Conference, Grenoble Ecole de Management, France, 2012 |
2012 | Technology commercialisation framework for automotive suppliers K. Gaubinger, F. Schweitzer, R. Zweimüller - Technology commercialisation framework for automotive suppliers - Proceedings FFH 2012, Graz, Austria, 2012 |
2012 | A commercialization process model for technology innovations K. Gaubinger, F. Schweitzer, R. Zweimüller - A commercialization process model for technology innovations - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 15 |
2012 | Design for Sustainable Solutions: The Need for Action Beyond Green Design M. Kretschmer - Design for Sustainable Solutions: The Need for Action Beyond Green Design - Sustainable Innovation 2012, Resource Efficiency, Innovation and Lifestyles Towards Sustainable Product Design: 17th International Conference, Bonn, Germany, 2012, pp. 133-139 |
2012 | Crowdsourcing: Leveraging Innovation through Online Idea Competitions F. Schweitzer - Crowdsourcing: Leveraging Innovation through Online Idea Competitions - Research-Technology Management, Vol. 55, No. 3, 2012, pp. 32-38 |
2012 | The Impact of Proactive Marketing at the Fuzzy Front End of Innovation F. Schweitzer - The Impact of Proactive Marketing at the Fuzzy Front End of Innovation - Proceedings of the AMA Summer Conference, Chicago, United States of America, 2012 |
2012 | How can the front-end of product innovations be structured? F. Schweitzer, K. Gaubinger, O. Gassmann - How can the front-end of product innovations be structured? - Proceedings of the XXIII ISPIM Conference, 17.-20. June 2012, Barcelona, Barcelona, Spain, 2012, pp. 12 |
2011 | Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes K. Gaubinger, W. Girkinger, M. Kolar - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes - Designcontrolling-Toolbox: A Toolbox for controlling and monitoring of creative potentials within product innovation processes , Vol. 2011, No. 3, 2011, pp. 81-86 |
2011 | Is open innovation an effective method to embrace turbulent environments?" F. Schweitzer, O. Gassmann, K. Gaubinger - Is open innovation an effective method to embrace turbulent environments?" - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 |
2011 | Positive Climate Change by Design M. Kretschmer - Positive Climate Change by Design - Phd Thesis, Universität für angewandte Kunst Wien, Austria, 2011 |
2011 | Establishing a sustainable oriented technology development framework for medium-sized companies of the supply industry K. Gaubinger, R. Zweimüller, F. Schweitzer - Establishing a sustainable oriented technology development framework for medium-sized companies of the supply industry - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 |
2011 | Open innovation and its effectiveness to embrace turbulent environments F. Schweitzer, O. Gassmann, K. Gaubinger - Open innovation and its effectiveness to embrace turbulent environments - International Journal of Innovation Management, Vol. 15, No. 6, 2011, pp. 1191-1207 |
2011 | Sustainable Product Design in Investment Goods Markets K. Gaubinger, M. Kretschmer, F. Schweitzer - Sustainable Product Design in Investment Goods Markets - Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg, Hamburg, Germany, 2011 |
2010 | Establishing a Productmanagement Benchmarking-Framework K. Gaubinger, M. Rabl, F. Schweitzer - Establishing a Productmanagement Benchmarking-Framework - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 198-203 |
2010 | Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products F. Schweitzer, M. Kwong, K. Gaubinger - Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products - Proceedings of the 2010 Global Marketing Conference at Tokyo, Tokio, Japan, 2010, pp. 717-718 |
2010 | Lean-Innovation-Toolbox for SME K. Gaubinger, W. Girkinger - Lean-Innovation-Toolbox for SME - Proceedings of the 4th Symposium of Austrian Universities of Applied Sciences, Pinkafeld, Austria, 2010, pp. 186-191 |
2010 | Product-Management Implementation Guideline for SME H. Freudenthaler, K. Gaubinger - Product-Management Implementation Guideline for SME - Proceedings of the FFH 2010, Pinkafeld, Austria, 2010, pp. 487-488 |
2010 | Product design for capital goods: quantification of the benefits with the help of the direct benefit to the end customer M. Kretschmer, K. Gaubinger, F. Schweitzer - Product design for capital goods: quantification of the benefits with the help of the direct benefit to the end customer - Design - Cost and Benefit, Dresden, Germany, 2010 |
2009 | Industrial Emotion: Emotional differentiation of investment goods through Industrial Design M. Kretschmer - Industrial Emotion: Emotional differentiation of investment goods through Industrial Design - Innovation through Design, Dresden, Germany, 2009 |
Projects:
2013 |
Elise Richter Projekt V306-G11 The aim of this research project is to find out what skills and competencies clients need to have and which customer integration methods should be used in order to obtain meaningful contributions to radical innovations. ... |
2010 |
Frontend - Innovationsmanagement |