Publikation

Case study Engel Austria GmbH: Market Entry of a new product generation

Outline:

F. Schweitzer, G. Liebig, K. Gaubinger - Case study Engel Austria GmbH: Market Entry of a new product generation in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Gabler Verlag, 2008, pp. 279-288