Publikation

Product- and Market-Testing for Industrial Goods

Outline:

F. Schweitzer, K. Gaubinger - Product- and Market-Testing for Industrial Goods in Praxisorientiertes Innovations- und Produktmanagement (Editors: K. Gaubinger, T. Werani, M. Rabl) - Gabler Verlag, 2008, pp. 261-278