Publikation

Customer retention in mass markets: customer inertness and attitude as key aspects

Outline:

H. Kindermann, A. Greiner, J. Wörgötter - Customer retention in mass markets: customer inertness and attitude as key aspects - 16th International Colloquium in Relationship Marketing, Swansea, Wales, Vereinigtes Königreich von Großbritannien und Nordirland, 2008, pp. 5

2008

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