Publikation

Acceptance of Personalization in Omnichannel Retailing

Outline:

W. Wetzlinger, A. Auinger, H. Kindermann, W. Schönberger - Acceptance of Personalization in Omnichannel Retailing - HCI in Business, Government and Organizations: Interacting with Information Systems, Vancouver, Kanada, 2017, pp. 114-129